How Brands Secretly Control Your Choice : The Power of Priming in Marketing Estimated Time to Read :- 5 Minutes Word Count :- 1,165 words Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
Reasons why Jio Financial services will become a revolution in financial industry Jio Financial Services, a part of India’s Reliance Group, is making significant strides in the financial sector. Recently, it reached a preliminary agreement with Allianz SE to establish an insurance business in India (Those who don’t known about Allianz , it is an insurance and asset management company Founded in 1890, it is one of the world’s largest insurers, operating in over 70 countries. Allianz provides a range of financial services, including life, health, property, and casualty insurance, along with asset management . Managing over $2.5 trillion in assets, the company is a key player in global finance ) This partnership aims to offer a range of insurance products, including general and life insurance. Additionally, Jio Financial has received in-principle approval from the Securities and Exchange Board of India to set up a mutual fund business in collaboration with BlackRock. ( T...