Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
Reasons why Jio Financial services will become a revolution in financial industry Jio Financial Services, a part of India’s Reliance Group, is making significant strides in the financial sector. Recently, it reached a preliminary agreement with Allianz SE to establish an insurance business in India (Those who don’t known about Allianz , it is an insurance and asset management company Founded in 1890, it is one of the world’s largest insurers, operating in over 70 countries. Allianz provides a range of financial services, including life, health, property, and casualty insurance, along with asset management . Managing over $2.5 trillion in assets, the company is a key player in global finance ) This partnership aims to offer a range of insurance products, including general and life insurance. Additionally, Jio Financial has received in-principle approval from the Securities and Exchange Board of India to set up a mutual fund business in collaboration with BlackRock. ( T...