The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
Only Buziness what are the redflags for an investor ? 1. Give them an investment pitch, not product pitch Most of the founder do this common mistake in their pitch , starting with product pitch is good but you should not cover most of your time in this , the investor wants to see every aspects of your business which include management , financial status , protype , founders . so give them a detail view about your company , which builds trust to the investor . As many said first impression is the best impression try to gain it, even though the investor doesn't invest he will recommend to others 2. Be specific Be specific about your pitch not about your related industry , you there for to pitch about your startup not about your related industry , just mention few facts about industry which helps your business . Investors are interested in your startup which gives them a good returns on their investment , so be specific on what ...