Digital Dopamine Design : The Science Behind Why You Can't Stop Scrolling and How Ethical Brands Can Use it Right"
Only Buziness "Digital Dopamine Design : The Science Behind Why You Can't Stop Scrolling and How Ethical Brands Can You Use it Right " Ever wonder why you can't stop scrolling , tapping, or checking your phone every few minute ? That's not by accident , it's Digital Dopamine Design at work. It's a psychology framework used in UX/UI and product design to trigger the brain 's reward system , especially dopamine , the neurotransmitter linked to pleasure, motivation and habit formation . The Dopamine Loop : How it Works ? Dopamine isn't just a "feel good" chemical . It's about anticipation. When you expect something rewarding , like a like , message or prize - dopamine surges. Apps capitalize on this by creating variable rewards, like :- -The surprise of a new notification - The randomness of a reel being entertaining - The suspense of pull - to - refresh mechanics The Dopamine - driven interactions form psychology loops that keep u...