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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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what are the redflags for an investor ?

 Only Buziness

what are the redflags for an investor ?




1. Give them an investment pitch, not product pitch 

   Most of the founder do this common mistake in their pitch , starting with product pitch is good but you should not  cover most of your time in this , the investor wants to  see every aspects of your business which include management , financial status , protype , founders . so give them a detail view about your company , which builds trust to the investor . As many said first impression is the best impression try to gain it, even though the investor doesn't invest he  will recommend to others 

2. Be specific 

Be specific about your pitch not about your related industry , you there for to pitch about your startup not about your related industry , just mention few facts about industry which helps your business . Investors are  interested in your startup which gives them a good returns on their investment , so be specific on what are you saying .

3. Don't say there is no competition 

Here i would  like to mention a sentence which is said by the netflix ceo he said sleep is there competition because most of the viewers are fall asleep while watching the movies and the movie kept running for whole night , and when the viewer wake up in the morning he/she will miss the scene from which scene they slept .So to avoid this problem they created shocks which can track the movement of the viewer . So here i want tell this for every  business there is a competition it maybe directly or indirectly 

4. Don't be salesy 

At the last your pitch, business model , financial status of the company are much stable and can be worthy to invest .Now coming to the negotiation please don't negotiate like you are selling a decorate  item on a bazar . And mentioning, this deal gone be done soon so make the decision fast .  why are are you even keeping investor under purchasing pressure ? , this may feels like suspicious  to the investor 
which  eventually lead to the  failure of rising fund .

                                                                                          Thank you

Please make sure to follow this instructions while going to rise fund . This content is gather through lots of efforts 

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