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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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what are the redflags for an investor ?

 Only Buziness

what are the redflags for an investor ?




1. Give them an investment pitch, not product pitch 

   Most of the founder do this common mistake in their pitch , starting with product pitch is good but you should not  cover most of your time in this , the investor wants to  see every aspects of your business which include management , financial status , protype , founders . so give them a detail view about your company , which builds trust to the investor . As many said first impression is the best impression try to gain it, even though the investor doesn't invest he  will recommend to others 

2. Be specific 

Be specific about your pitch not about your related industry , you there for to pitch about your startup not about your related industry , just mention few facts about industry which helps your business . Investors are  interested in your startup which gives them a good returns on their investment , so be specific on what are you saying .

3. Don't say there is no competition 

Here i would  like to mention a sentence which is said by the netflix ceo he said sleep is there competition because most of the viewers are fall asleep while watching the movies and the movie kept running for whole night , and when the viewer wake up in the morning he/she will miss the scene from which scene they slept .So to avoid this problem they created shocks which can track the movement of the viewer . So here i want tell this for every  business there is a competition it maybe directly or indirectly 

4. Don't be salesy 

At the last your pitch, business model , financial status of the company are much stable and can be worthy to invest .Now coming to the negotiation please don't negotiate like you are selling a decorate  item on a bazar . And mentioning, this deal gone be done soon so make the decision fast .  why are are you even keeping investor under purchasing pressure ? , this may feels like suspicious  to the investor 
which  eventually lead to the  failure of rising fund .

                                                                                          Thank you

Please make sure to follow this instructions while going to rise fund . This content is gather through lots of efforts 

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