Skip to main content

Latest Posts

How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...

what are the redflags for an investor ?

 Only Buziness

what are the redflags for an investor ?




1. Give them an investment pitch, not product pitch 

   Most of the founder do this common mistake in their pitch , starting with product pitch is good but you should not  cover most of your time in this , the investor wants to  see every aspects of your business which include management , financial status , protype , founders . so give them a detail view about your company , which builds trust to the investor . As many said first impression is the best impression try to gain it, even though the investor doesn't invest he  will recommend to others 

2. Be specific 

Be specific about your pitch not about your related industry , you there for to pitch about your startup not about your related industry , just mention few facts about industry which helps your business . Investors are  interested in your startup which gives them a good returns on their investment , so be specific on what are you saying .

3. Don't say there is no competition 

Here i would  like to mention a sentence which is said by the netflix ceo he said sleep is there competition because most of the viewers are fall asleep while watching the movies and the movie kept running for whole night , and when the viewer wake up in the morning he/she will miss the scene from which scene they slept .So to avoid this problem they created shocks which can track the movement of the viewer . So here i want tell this for every  business there is a competition it maybe directly or indirectly 

4. Don't be salesy 

At the last your pitch, business model , financial status of the company are much stable and can be worthy to invest .Now coming to the negotiation please don't negotiate like you are selling a decorate  item on a bazar . And mentioning, this deal gone be done soon so make the decision fast .  why are are you even keeping investor under purchasing pressure ? , this may feels like suspicious  to the investor 
which  eventually lead to the  failure of rising fund .

                                                                                          Thank you

Please make sure to follow this instructions while going to rise fund . This content is gather through lots of efforts 

Subscribe for more useful content like this

 

                                                                                      Only Buziness 




Comments

Popular posts from this blog

Color Psychology in Branding : How colors Shape Consumer Perception

Color Psychology in Branding : How Colors Shape Consumer Perception  Estimated Read Time :- 8 - 9 minutes  Word Count :- 1,510 Colors are more than visual elements  - they are powerful psychological tool that influence emotions, decisions, and even brand loyalty. In branding, color selection isn't just about aesthetics : it's about strategy . From sparking trust to igniting excitement , color psychology plays a central role in how consumers perceive and connect with brand . Why Color Psychology Matters in Branding ? Humans are visual creatures . Studies reveal that up to 90% of first impressions about a product are based on color alone . Colors influence how we feel about a brand , how we recognize it , and whether we decide to engage with it .   For Example :- - Red stimulates urgency , often used in clearness sales .  - Blue communicates trust and reliability, seen in banks and tech firms . - Green signals growth, nature and sustainability, ideal for ...

How Zomato Built a Brand from Hunger, Not Just Food (Case Study)

  How Zomato Built a Brand from Hunger, Not Just Food  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1,540 words  The Appetite That Started It All When you think of Zomato , you probably imagine scrolling through biryani , burgers or that midnight pizza . But what made Zomato iconic isn't just food - it's hunger. Not just physical hunger, but emotional hunger - the hunger for convenience, belonging and instant satisfaction .  Zomato didn't just deliver dishes . It delivered dopamine .  And that's exactly what made it a brand , not just a business.  The Origin : When Food Met Frustration In 2008 , Deepinder Goyal and Pankaj Chaddah worked at Bain & Company. One day , while waiting endlessly for a menu card, they noticed something - everyone around them was frustrated too. They were hungry , but the process of ordering was painfully slow. So, they created a digital platform called Foodiebay , an online directory for restaurant menus. It w...

Bandwagon Effect vs Social Proof : The Subtle Difference Every Marketer Should Known

Bandwagon Effect vs Social Proof :The Difference Every Marketer Should Known  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1, 310 In today’s hyper-connected digital world, trends spread faster than ever. A single viral post, influencer endorsement, or trending hashtag can shift millions of consumer choices overnight. Behind these massive behavioral shifts lie two powerful psychological triggers — the Bandwagon Effect and Social Proof . While both seem similar on the surface, they’re not the same. The Bandwagon Effect thrives on emotions — the human desire to belong, to not feel left out. Social Proof , meanwhile, builds on logic — our trust in the judgment and experiences of others. For marketers, distinguishing between these two isn’t just academic — it’s strategic. Knowing when to use each can make the difference between a campaign that goes viral for a week and a brand that earns long-term loyalty. Let’s decode the psychology, explore real-world case studies...