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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The Business man of the year in India 2017

 Only Buziness

 The business man of the year in India 2017

 Sir Sanjiv bajaj


He is the managing director of bajaj finserv 

1994 saw Bajaj launch his career with Bajaj Auto. He experimented with a variety of positions throughout his time at Bajaj Auto, leading the company's international business, legal, and finance departments. Using General Motors as a model, he was credited with introducing American-style supply chain management to Bajaj Auto. Apart from implementing top management techniques, he also promotes a lean company model and the "break to grow" idea. He is currently employed with Bajaj Auto as a non-executive director.
Following the demerger of Bajaj Auto in 2007, Bajaj assumed leadership as the managing director of Bajaj Finserv.


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