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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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The Business man of the year in India 2017

 Only Buziness

 The business man of the year in India 2017

 Sir Sanjiv bajaj


He is the managing director of bajaj finserv 

1994 saw Bajaj launch his career with Bajaj Auto. He experimented with a variety of positions throughout his time at Bajaj Auto, leading the company's international business, legal, and finance departments. Using General Motors as a model, he was credited with introducing American-style supply chain management to Bajaj Auto. Apart from implementing top management techniques, he also promotes a lean company model and the "break to grow" idea. He is currently employed with Bajaj Auto as a non-executive director.
Following the demerger of Bajaj Auto in 2007, Bajaj assumed leadership as the managing director of Bajaj Finserv.


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