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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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The Business man of the year in India 2018

Only Buziness

The Business man of the year in India 2018 


Sir Siddharatha lal




He is the CEO and managing director of Eicher motors 

Following his graduation, Lal began working for MAN Nutzfahrzeuge AG. In an effort to stop the company's losses, he joined the Eicher Group in 1999 and served in a number of roles within the tractor division before taking over as CEO of Royal Enfield in 2000 at the age of 26. Working out of Royal Enfield's Chennai headquarters, he introduced cost-cutting measures and upgraded the company's products between 2000 and 2004. "To be honest, that sounded like a fun thing to do at age 26. According to Lal, in a 2015 interview, "I could eat, sleep, ride, and talk motorcycles."

Lal began serving as Eicher Motors' chief operating officer (COO) in January 2004. Lal became the MD and CEO of Eicher Motors in May 2006.



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