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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The Business man of the year in India 2018

Only Buziness

The Business man of the year in India 2018 


Sir Siddharatha lal




He is the CEO and managing director of Eicher motors 

Following his graduation, Lal began working for MAN Nutzfahrzeuge AG. In an effort to stop the company's losses, he joined the Eicher Group in 1999 and served in a number of roles within the tractor division before taking over as CEO of Royal Enfield in 2000 at the age of 26. Working out of Royal Enfield's Chennai headquarters, he introduced cost-cutting measures and upgraded the company's products between 2000 and 2004. "To be honest, that sounded like a fun thing to do at age 26. According to Lal, in a 2015 interview, "I could eat, sleep, ride, and talk motorcycles."

Lal began serving as Eicher Motors' chief operating officer (COO) in January 2004. Lal became the MD and CEO of Eicher Motors in May 2006.



                                                                                           Thank you 

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