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How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
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The Business man of the year in India 2018

Only Buziness

The Business man of the year in India 2018 


Sir Siddharatha lal




He is the CEO and managing director of Eicher motors 

Following his graduation, Lal began working for MAN Nutzfahrzeuge AG. In an effort to stop the company's losses, he joined the Eicher Group in 1999 and served in a number of roles within the tractor division before taking over as CEO of Royal Enfield in 2000 at the age of 26. Working out of Royal Enfield's Chennai headquarters, he introduced cost-cutting measures and upgraded the company's products between 2000 and 2004. "To be honest, that sounded like a fun thing to do at age 26. According to Lal, in a 2015 interview, "I could eat, sleep, ride, and talk motorcycles."

Lal began serving as Eicher Motors' chief operating officer (COO) in January 2004. Lal became the MD and CEO of Eicher Motors in May 2006.



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