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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The Business man of the year in India 2020

Only Buziness

The Business man of the year in India 2020

Sir Harsh Mariwala 

  

He is the  Founder and Chairman of Marico     

 With his family-owned company, Bombay Oil Industries, Mariwala started his professional career in 1971. With the help of his brothers in family business distribution in other subsidiary firms, he chose to establish the Company Marico after working with his cousins and family in his family business from an office in Mumbai's Masjid Bunder. He established Marico in 1990, a fast-moving consumer goods (FMCG) manufacturer and distributor with operations in 25 Asian and African nations.


He is also the creator of the peer-learning entrepreneurship platform Ascent Foundation and the skin care clinic chain Kaya Limited, which operate throughout the Middle East and India. The Marico Innovation Foundation is dedicated to fostering innovation within India. Supported by the Mariwala Health Initiative

    

                                                                                           Thank you  

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