Skip to main content

Latest Posts

The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
Post a Comment

The Entrepreneur of the year in India 2021

 Only Buziness

The Entrepreneur of the year in India 2021

 Madam Falguni Nayar


She is the founder and CEO of Nykaa

In 1993, Nayar left her position as a consultant at A. F. Ferguson & Co. to join Kotak Mahindra Group. She started her as the head of the mergers and acquisitions (M&A) team at Kotak Mahindra and then opened institutional equities operations in New York City and London. 2001 saw her go back to India. She was named director of Kotak Securities, the institutional equities division, and managing director of Kotak Mahindra Capital, the investment banking division, in 2005. In 2012, she left her position.

Using $2 million of her personal funds, she launched Nykaa in April 2012, at the age of 50. As of 2021, Nykaa was valued at $2.3 billion, increasing Nayar's estimated wealth to $1.1 billion.


                                                                                           Thank you

Subscribe for more useful content like this 

                                                                                      Only Buziness

Labels:

Comments

Post a Comment

Popular posts from this blog

Case Study of Rare Rabbit

Only Buziness Case Study of Rare Rabbit  Introduction Rare Rabbit, launched in 2015 under The House of Rare , has become a $300 million menswear brand by filling a gap in India’s premium fashion market. Unlike mass-market or luxury brands, Rare Rabbit offers European-inspired designs with Indian fits, high-quality fabrics, and an exclusive shopping experience. How Rare Rabbit Developed Its Identity 1. Unique Design & Quality Focus :- Inspired by Italian & Scandinavian fashion with clean silhouettes & rich fabrics . Uses premium materials sourced globally (Turkey, Portugal, India). Attention to detail ,  subtle prints, high-quality buttons, and unique textures. 2. Full Control Over the Supply Chain :- Owns design, manufacturing, and retail , ensuring high quality & cost efficiency . Unlike brands that rely on third-party suppliers, Rare Rabbit maintains exclusivity & quick production cycles . 3. Smart Retail & Digital Growth:- Started with exclu...
Post a Comment
Read more

How to do market research ? In simple way

  Only Buziness  How to do market research ? In today's competitive business world if you want to be successful market research is compulsory , identifying  you are  customers  is very important, it makes easy to develop a product by targeting  a specific  customers rather than providing to everyone in the market , it also helps to create marketing strategies, not to mention it significantly helps in boost your sales.  In this blog we will let you known how to do market research efficiently   why customer segmentation is important ?  before going to "how" lets dive "why customer segmentation is important" ? -Helps in understanding the customer needs and preferences  -Maximize customer satisfaction and loyalty  -Develop tailored products or services  -Targeted marketing campaigns  By this distinct groups you can create a strong connection with the customers, So lets dive into how to do market research  1. Ide...
Post a Comment
Read more

what are the business aspects which impacts the profit ?

  Only Buziness    Unpacking the Business Aspects That Impact Your Bottom Line In the world of business, profit is the lifeblood that keeps the operation thriving. But achieving and sustaining profitability isn't a matter of luck—it requires a deep understanding of various business aspects that can either boost or drain your bottom line. Whether you're a seasoned entrepreneur or just starting out, it's crucial to identify and optimize these factors to ensure your business stays profitable in the long run. Let’s dive into the key business aspects that can make or break your profits.  1. Strategic Cost Management:  The Silent Profit Maker Costs are often the most direct and controllable aspect of your business. Efficient cost management is not just about cutting expenses; it’s about strategically allocating resources where they yield the highest returns. - Fixed and Variable Costs:  Understand the difference between fixed costs (rent, salaries) and variable c...
Post a Comment
Read more