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How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
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The Entrepreneur of the year in India 2021

 Only Buziness

The Entrepreneur of the year in India 2021

 Madam Falguni Nayar


She is the founder and CEO of Nykaa

In 1993, Nayar left her position as a consultant at A. F. Ferguson & Co. to join Kotak Mahindra Group. She started her as the head of the mergers and acquisitions (M&A) team at Kotak Mahindra and then opened institutional equities operations in New York City and London. 2001 saw her go back to India. She was named director of Kotak Securities, the institutional equities division, and managing director of Kotak Mahindra Capital, the investment banking division, in 2005. In 2012, she left her position.

Using $2 million of her personal funds, she launched Nykaa in April 2012, at the age of 50. As of 2021, Nykaa was valued at $2.3 billion, increasing Nayar's estimated wealth to $1.1 billion.


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