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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The Entrepreneur of the year in India 2021

 Only Buziness

The Entrepreneur of the year in India 2021

 Madam Falguni Nayar


She is the founder and CEO of Nykaa

In 1993, Nayar left her position as a consultant at A. F. Ferguson & Co. to join Kotak Mahindra Group. She started her as the head of the mergers and acquisitions (M&A) team at Kotak Mahindra and then opened institutional equities operations in New York City and London. 2001 saw her go back to India. She was named director of Kotak Securities, the institutional equities division, and managing director of Kotak Mahindra Capital, the investment banking division, in 2005. In 2012, she left her position.

Using $2 million of her personal funds, she launched Nykaa in April 2012, at the age of 50. As of 2021, Nykaa was valued at $2.3 billion, increasing Nayar's estimated wealth to $1.1 billion.


                                                                                           Thank you

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