Skip to main content

Latest Posts

How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
Post a Comment

The business man of the year in India 2022

Only Buziness

The business man of the year in India 2022

Sir Sajjan Jindal




He is the chairman and managing director  of JSW group

He began working for the OP Jindal Group in 1982 as a recently graduated mechanical engineer from Bengaluru. A year later, he relocated to Mumbai to oversee activities in the western region. Jindal's father, Om Prakash Jindal, put him to the test in 1983–1984 by giving him instructions to reorganize two plants close to Mumbai.

In 1989, he supported the establishment of Jindal Iron and Steel Company Limited (JISCO) to produce cold-rolled and galvanized sheet products. In order to guarantee total integration of the manufacturing advances in 1995, he promoted Jindal Vijaynagar Steel Limited (JVSL), JSW Energy Limited (JSWEL), Jindal Praxair Oxygen Limited (JPOCL), and Vijaynagar Minerals Private Limited (VMPL).


                                                                                           Thank you 

Subscribe for more useful content like this

                                                                                      Only Buziness


Labels:

Comments

Post a Comment

Popular posts from this blog

Color Psychology in Branding : How colors Shape Consumer Perception

Color Psychology in Branding : How Colors Shape Consumer Perception  Estimated Read Time :- 8 - 9 minutes  Word Count :- 1,510 Colors are more than visual elements  - they are powerful psychological tool that influence emotions, decisions, and even brand loyalty. In branding, color selection isn't just about aesthetics : it's about strategy . From sparking trust to igniting excitement , color psychology plays a central role in how consumers perceive and connect with brand . Why Color Psychology Matters in Branding ? Humans are visual creatures . Studies reveal that up to 90% of first impressions about a product are based on color alone . Colors influence how we feel about a brand , how we recognize it , and whether we decide to engage with it .   For Example :- - Red stimulates urgency , often used in clearness sales .  - Blue communicates trust and reliability, seen in banks and tech firms . - Green signals growth, nature and sustainability, ideal for ...
Post a Comment
Read more

How Zomato Built a Brand from Hunger, Not Just Food (Case Study)

  How Zomato Built a Brand from Hunger, Not Just Food  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1,540 words  The Appetite That Started It All When you think of Zomato , you probably imagine scrolling through biryani , burgers or that midnight pizza . But what made Zomato iconic isn't just food - it's hunger. Not just physical hunger, but emotional hunger - the hunger for convenience, belonging and instant satisfaction .  Zomato didn't just deliver dishes . It delivered dopamine .  And that's exactly what made it a brand , not just a business.  The Origin : When Food Met Frustration In 2008 , Deepinder Goyal and Pankaj Chaddah worked at Bain & Company. One day , while waiting endlessly for a menu card, they noticed something - everyone around them was frustrated too. They were hungry , but the process of ordering was painfully slow. So, they created a digital platform called Foodiebay , an online directory for restaurant menus. It w...
Post a Comment
Read more

Bandwagon Effect vs Social Proof : The Subtle Difference Every Marketer Should Known

Bandwagon Effect vs Social Proof :The Difference Every Marketer Should Known  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1, 310 In today’s hyper-connected digital world, trends spread faster than ever. A single viral post, influencer endorsement, or trending hashtag can shift millions of consumer choices overnight. Behind these massive behavioral shifts lie two powerful psychological triggers — the Bandwagon Effect and Social Proof . While both seem similar on the surface, they’re not the same. The Bandwagon Effect thrives on emotions — the human desire to belong, to not feel left out. Social Proof , meanwhile, builds on logic — our trust in the judgment and experiences of others. For marketers, distinguishing between these two isn’t just academic — it’s strategic. Knowing when to use each can make the difference between a campaign that goes viral for a week and a brand that earns long-term loyalty. Let’s decode the psychology, explore real-world case studies...
Post a Comment
Read more