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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The business man of the year in India 2022

Only Buziness

The business man of the year in India 2022

Sir Sajjan Jindal




He is the chairman and managing director  of JSW group

He began working for the OP Jindal Group in 1982 as a recently graduated mechanical engineer from Bengaluru. A year later, he relocated to Mumbai to oversee activities in the western region. Jindal's father, Om Prakash Jindal, put him to the test in 1983–1984 by giving him instructions to reorganize two plants close to Mumbai.

In 1989, he supported the establishment of Jindal Iron and Steel Company Limited (JISCO) to produce cold-rolled and galvanized sheet products. In order to guarantee total integration of the manufacturing advances in 1995, he promoted Jindal Vijaynagar Steel Limited (JVSL), JSW Energy Limited (JSWEL), Jindal Praxair Oxygen Limited (JPOCL), and Vijaynagar Minerals Private Limited (VMPL).


                                                                                           Thank you 

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