How Brands Secretly Control Your Choice : The Power of Priming in Marketing Estimated Time to Read :- 5 Minutes Word Count :- 1,165 words Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
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The Business Man of the Year in India 2023
Sir Dinesh Kumar Khara
He is the chairperson of the State bank of India
Sir Khara began working for SBI as a probationary officer in 1984. He has served in a number of important capacities, including CEO and MD of SBI Mutual Funds, MD of Associates & Subsidiaries, MD of Global Banking & Subsidiaries, and Chief General Manager of Bhopal Circle. Additionally, he was assigned to an overseas posting at SBI, Chicago. In his capacity as Managing Director, he oversaw the Bank's non-banking subsidiaries, such as SBI Cards, SBIMF, SBI Life Insurance, and SBI General Insurance, as well as the International Banking Group, Corporate Banking, and Global Treasury Operations. He carried out the integration of Bhartiya Mahila Bank and five SBI subsidiaries. He also oversaw the bank's IT, Compliance, and Risk departments at different times.
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