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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The Business man of the year in India 2023

Only Buziness

The Business Man of the Year in India 2023

Sir  Dinesh Kumar Khara





He is the chairperson of the State bank of India 

 Sir Khara began working for SBI as a probationary officer in 1984. He has served in a number of important capacities, including CEO and MD of SBI Mutual Funds, MD of Associates & Subsidiaries, MD of Global Banking & Subsidiaries, and Chief General Manager of Bhopal Circle. Additionally, he was assigned to an overseas posting at SBI, Chicago. In his capacity as Managing Director, he oversaw the Bank's non-banking subsidiaries, such as SBI Cards, SBIMF, SBI Life Insurance, and SBI General Insurance, as well as the International Banking Group, Corporate Banking, and Global Treasury Operations. He carried out the integration of Bhartiya Mahila Bank and five SBI subsidiaries. He also oversaw the bank's IT, Compliance, and Risk departments at different times.

                                                                                           Thank you

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