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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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TOP 5 RICHEST PERSONS IN AMERICA 2024


TOP 5 RICHEST PERSONS IN AMERICA 2024

1.ELON MUSK


Elon Reeve Musk is an investor and businessman who was born on June 28, 1971. In addition to being the owner, executive chairman, CEO, and CTO of X Corp., he also founded the Boring Company and xAI, co-founded Neuralink and OpenAI, and served as president of the Musk Foundation. He is the founder, chairman, CEO, and CTO of SpaceX, as well as an angel investor, CEO, product architect, and previous chairman of Tesla, Inc. With an estimated net worth of US$190 billion as of March 2024 (based mostly on his ownership shares in Tesla and SpaceX), he is among the wealthiest persons in the world, according to the Bloomberg Billionaires Index and $194.2 billion according to Forbes. Elon Musk, a wealthy member of the Musk family from South Africa, was born in Pretoria and attended the University of Pretoria for a short time.

NET WORTH:194.2 billion dollars ($)



2.JEFF BEZOS



Born on January 12, 1964, Jeffrey Preston Bezos is an American investor, media owner, and businessman. Amazon is the largest e-commerce and cloud computing firm in the world. He is the founder, executive chairman, and former president and CEO of the company. As of March 2, 2024, he had a net worth of around US$192.8 billion, making him the  second richest person on the planet. In addition, he was the richest person from 2017 to 2021, according to Forbes and the Bloomberg Billionaires Index. Bezos grew up in Miami and Houston after being born in Albuquerque. In 1986, he earned degrees in computer science and electrical engineering from Princeton University. From 1986 to the beginning of 1994, he worked on Wall Street in a number of related fields. In mid-1994, Bezos launched Amazon.com. 

NET WORTH:192.8 billion dollars ($)



3.MARK ZUCKERBERG





Born on May 14, 1984, Mark Elliot Zuckerberg is an American philanthropist and businessman. In 2004 he and his roommates from Harvard co-founded the social networking platform Facebook and its parent company Meta Platforms (previously Facebook, Inc.), of which he serves as chairman, CEO, and controlling shareholder. After a brief stay at Harvard University, where he shared a room with Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, Zuckerberg founded Facebook in February 2004. When the website was first introduced, it was limited to a few college campuses. Nevertheless, it grew quickly and eventually reached one billion users in 2012. In May 2012, Zuckerberg brought the company's majority shares to the public.

NET WORTH:174.3 billion dollars($)



4.LARRY ELLISON




American businessman and entrepreneur Lawrence Joseph Ellison was born on August 17, 1944, and he co-founded Oracle Corporation, a software corporation. He served as Oracle's CEO from 1977 to 2014; he is currently the company's executive chairman and chief technology officer.
 he ranks eighth in the world according to the Bloomberg Billionaires Index and fourth in the world according to Forbes, with an estimated net worth of $157.5 billion. Ellison is also well-known for owning 98% of Lanai.

NET WORTH:157.5 billion dollars($) 



5.WARREN BUFFET


American businessman, investor, and philanthropist Warren Edward Buffett was born on August 30, 1930. He is now the co-founder, chairman, and CEO of Berkshire Hathaway. Buffett is one of the most well-known investors in the world as a result of his enormous investment success. With a $135.0 billion net worth as of March 2024, he ranked eighth in the world's wealthiest list. Buffett was born in Nebraska's Omaha. Born into a family of businessmen and US congressman, Howard Buffett became interested in business and investment at an early age. Before earning his degree from the University of Nebraska at the age of 19, he enrolled in the Wharton School of the University of Pennsylvania in 1947. After graduating from Columbia Business School, he shaped his investment strategy.

 NET WORTH:135.0 billion dollars($)

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