Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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TOP 5 RICHEST PERSONS IN AUSTRALIA
2024
1.GINA RINEHART
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Iron ore is the foundation of the richest person in Australia, Gina Rinehart's fortune.
Born into a family of iron ore explorers, Rinehart took over her father's financially troubled business, Hancock Prospecting, and in 1992 she was made executive chairwoman.
The Roy Hill mining operation, which began shipments to Asia in 2015, is Hancock's most valuable asset. The $7.2 billion debt she incurred for this project has been paid off.
Rinehart has made large bets on the gas industry and rare earth minerals. Along with being the second-largest cattle producer in Australia, she owns a portfolio of properties all around the nation.
Hancock Prospecting and SQM, a Chilean mineral business, jointly submitted a $1.1 billion offer in December 2023 to purchase Azure Minerals, a lithium company located in western Australia.
Born into a family of iron ore explorers, Rinehart took over her father's financially troubled business, Hancock Prospecting, and in 1992 she was made executive chairwoman.
The Roy Hill mining operation, which began shipments to Asia in 2015, is Hancock's most valuable asset. The $7.2 billion debt she incurred for this project has been paid off.
Rinehart has made large bets on the gas industry and rare earth minerals. Along with being the second-largest cattle producer in Australia, she owns a portfolio of properties all around the nation.
Hancock Prospecting and SQM, a Chilean mineral business, jointly submitted a $1.1 billion offer in December 2023 to purchase Azure Minerals, a lithium company located in western Australia.
NET WORTH:30.2 billion dollars($)
2.ANDREW FORREST & FAMILY
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In 2003, Andrew Forrest established Fortescue Metals Group. It's a massive iron ore company that's currently becoming a green energy powerhouse.
Forrest is the chair of the philanthropic Minderoo Foundation, which has an endowment of A$9.6 billion and works on issues ranging from gender equality to climate change to Ukraine reconstruction.
His privately held Squadron Energy acquired Australia's largest wind energy company, CWP Renewables, in 2022 for an approximate sum of A$4 billion.
In addition, Forrest pledged to invest A$750 million in restoring Ukraine's communications and electricity networks.
In July 2023, Forrest and his spouse Nicola made an announcement regarding their divorce following over thirty years of marriage.
Forrest is the chair of the philanthropic Minderoo Foundation, which has an endowment of A$9.6 billion and works on issues ranging from gender equality to climate change to Ukraine reconstruction.
His privately held Squadron Energy acquired Australia's largest wind energy company, CWP Renewables, in 2022 for an approximate sum of A$4 billion.
In addition, Forrest pledged to invest A$750 million in restoring Ukraine's communications and electricity networks.
In July 2023, Forrest and his spouse Nicola made an announcement regarding their divorce following over thirty years of marriage.
NET WORTH:21.5 billion dollars ($)
3.HARRY TRIGUBOFF
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One of Australia's wealthiest individuals, Harry Triguboff was born into a family of Russian immigrants in Dalian, China, and moved to Australia as a teenager. Triguboff made his name for himself in the real estate industry by offering higher-density living alternatives in Sydney, the country's largest city, which has historically been home to free-standing homes. His apartment-tower development company, Meriton, is well-known in Sydney and southeast Queensland. Triguboff was among the first Australian developers to recognize the potential of apartment living, when most of his compatriots aspired to single-family homes. Dubbed "High Rise Harry," he has constructed more than 78,000 apartments.
NET WORTH:16.2 billion dollars($)
4.MIKE CANNON-BROOKES
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Mike Cannon-Brookes is cofounder and co-chief executive officer of Sydney-based Atlassian, a collaborative software company.
Soon after receiving their college degrees, he and co-CEO Scott Farquhar founded the business, using credit card financing.
He assumed control of Sydney-based Sun Cable, a renewable energy company, in September 2023. They had a falling out over a joint venture with fellow billionaire Andrew Forrest.
In 2022, he bought a small share in AGL Energy, an Australian energy company.
He filed for divorce from Annie, his 13-year wife, in August 2023.
Soon after receiving their college degrees, he and co-CEO Scott Farquhar founded the business, using credit card financing.
He assumed control of Sydney-based Sun Cable, a renewable energy company, in September 2023. They had a falling out over a joint venture with fellow billionaire Andrew Forrest.
In 2022, he bought a small share in AGL Energy, an Australian energy company.
He filed for divorce from Annie, his 13-year wife, in August 2023.
NET WORTH:13.7 billion dollars($)
5.SCOTT FARQUHAR
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At Sydney, Australia-based Atlassian, a provider of collaboration software, Scott Farquhar serves as cofounder and co-CEO.
Shortly after receiving their college degrees, he and co-CEO Mike Cannon-Brookes founded the business, using credit cards as capital.
American airline Delta and wholesaler Costco are two of Atlassian's most notable clients.
Co-founder of Pledge 1%, Atlassian encourages businesses to give away at least 1% of stock, employee time, or merchandise to charitable organizations.
Shortly after receiving their college degrees, he and co-CEO Mike Cannon-Brookes founded the business, using credit cards as capital.
American airline Delta and wholesaler Costco are two of Atlassian's most notable clients.
Co-founder of Pledge 1%, Atlassian encourages businesses to give away at least 1% of stock, employee time, or merchandise to charitable organizations.
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