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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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TOP 5 RICHEST PERSONS IN CHINA 2024


 TOP 5 RICHEST PERSONS IN CHINA 2024

1.ZHONG SHANSHAN




Zhong Shanshan is a Chinese businessman who was born in 1954.He is the majority owner of Beijing Wantai Biological Pharmacy Enterprise in addition to being the founder and chairman of the Nongfu Spring beverage firm.
With a net worth of $62.3 billion, he was the richest person in China as of 2022. His commercial holdings and interests in the Chinese beverage and pharmaceutical industries are the primary sources of his fortune.
1954 saw Zhong's birth in Hangzhou. During the Cultural Revolution, he left elementary school and began working in construction. He started studying Chinese in 1977 at what is now Zhejiang Radio & TV University. Before leaving the Zhejiang Daily to launch his own company in 1988, Zhong worked as a journalist there.

NET WORTH:62.3 billion dollars($)


2.ZHANG YIMING




Zhang Yiming, a Chinese online entrepreneur, was born on April 1, 1983 . In addition to creating the video sharing app Douyin (now known as TikTok globally) and the news aggregator Toutiao, he also launched ByteDance in 2012. Zhang is the second richest person in China, after Zhong Shanshan, with an estimated personal wealth of US$43.4 billion as of March 2024. As per the announcement made in May 2021, Zhang completed the leadership changeover at ByteDance on November 4, 2021.Zhang retains more than half of ByteDance's voting rights, according to Reuters.

NET WORTH:43.4 billion dollars($)


3.COLIN ZHENG HUANG 




Born on January 1, 1980, in China, Colin Huang, also known as Huang Zheng, is a businessman, investor, and philanthropist. He founded and served as CEO of Pinduoduo, an e-commerce startup that is currently China's largest platform for agriculture .In addition, Huang owns Pinduoduo and at least three other limited liability Cayman firms. In the Zhejiang province's outskirts, Huang was born in 1980. His parents worked in factories as middle-class laborers. Hangzhou Foreign Language School was his school.
Huang enrolled at Zhejiang University's Chu Kuchen Honors College at the age of eighteen to study computer science. He was chosen to be a fellow at the Melton Foundation during his first year. Huang completed his master's studies at the University of Wisconsin in computer science.

NET WORTH:38.9 billion dollars($)


4.WILLIAM LEI DING




Ding Lei, commonly known as William Ding, was born on October 1, 1971. He is a Chinese Billionaire businessman who founded and serves as the CEO of NetEase.
Ding had a major role in the Chinese mainland's computer network development. Ding visited Zimbabwe in December of 2016 and the UK in December of the same year, looking for real estate investments.
China's Zhejiang Province is home to Ding Lei's birthplace, Fenghua, Ningbo. He earned a bachelor's degree from the Chengdu Institute of Radio Engineering, which is now the University of Electronic Science and Technology of China.

NET WORTH:33.5 billion dollars($)


5.MA HUATENG




Ma Huateng is a Chinese business entrepreneur, investor, and philanthropist who was born on October 29, 1971. As co-founder and CEO of Tencent, he leads one of the biggest tech and internet corporations in East Asia, one of the world's largest investment, gaming, and entertainment empires, and one of the most valuable companies overall.The Shenzhen firm creates WeChat, the largest mobile instant messaging program in China. Its subsidiaries offer online advertising, value-added services, media, entertainment, payment systems, cellphones, and internet-related services both domestically and internationally.

Time magazine named him one of the most important persons in the world in 2007, 2014, and 2018, while Forbes recognized him as one of the most powerful people in the world in 2015.

NET WORTH:30.2 billion dollars ($) 

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