Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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TOP 5 RICHEST PERSONS IN JAPAN 2024
1.TADASHI YANAI AND FAMILY
The founder and CEO of the Tokyo-listed retail apparel conglomerate Fast Retailing, which owns the Uniqlo brand, is Tadashi Yanai.
The other brands owned by Fast Retailing are GU, Helmut Lang, J Brand, and Theory.
For the fiscal year that concluded in August 2023, the corporation declared net profit of $2 billion on revenue of $19 billion.
Almost 2,500 locations for the flagship brand Uniqlo may be found in 25 countries.
Yanai wants his business to overtake H&M and Inditex, the parent company of Zara, in order to become the biggest retailer in the world.
The other brands owned by Fast Retailing are GU, Helmut Lang, J Brand, and Theory.
For the fiscal year that concluded in August 2023, the corporation declared net profit of $2 billion on revenue of $19 billion.
Almost 2,500 locations for the flagship brand Uniqlo may be found in 25 countries.
Yanai wants his business to overtake H&M and Inditex, the parent company of Zara, in order to become the biggest retailer in the world.
NET WORTH:44.5 billion dollars ($)
2.MASAYOSHI SON
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Massive investment firm SoftBank Group is run and founded by Masayoshi Son.
Son's Vision Fund 1 is invested in by the Saudi Arabian sovereign fund, Apple, Qualcomm, Foxconn, and the family office of billionaire Larry Ellison.
The Vision Funds have made investments in more than 400 businesses, such as India's food delivery startup Swiggy, the ride-sharing company Grab, and the leading e-commerce company Coupang in Korea.
The $7.3 billion deficit for SoftBank Group's fiscal year ended March 2023 was disclosed.
Son is trying to raise $100 billion to support the Izanagi AI chip effort, which is named after the Japanese creator god.
Son's Vision Fund 1 is invested in by the Saudi Arabian sovereign fund, Apple, Qualcomm, Foxconn, and the family office of billionaire Larry Ellison.
The Vision Funds have made investments in more than 400 businesses, such as India's food delivery startup Swiggy, the ride-sharing company Grab, and the leading e-commerce company Coupang in Korea.
The $7.3 billion deficit for SoftBank Group's fiscal year ended March 2023 was disclosed.
Son is trying to raise $100 billion to support the Izanagi AI chip effort, which is named after the Japanese creator god.
NET WORTH:31.1 billion dollars($)
3.TAKEMITSU TAKIZAKI
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Keyence is a supplier of sensors and electronic parts for factory automation systems, founded by Akemitsu Takizaki.
In March 2015, he resigned as chairman, however he is still an honorary chairman and member of the board of directors.
Sales to clients outside of Japan now make up over 60% of total revenue, having increased gradually.
Customers include food packagers, electronics companies, and manufacturers of auto parts.
Takizaki gave his foundation shares valued at around $3 billion in 2022.
In March 2015, he resigned as chairman, however he is still an honorary chairman and member of the board of directors.
Sales to clients outside of Japan now make up over 60% of total revenue, having increased gradually.
Customers include food packagers, electronics companies, and manufacturers of auto parts.
Takizaki gave his foundation shares valued at around $3 billion in 2022.
NET WORTH:22.1 billion dollars($)
4.TAKAHISA TAKAHARA
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Takahisa Takahara is the president and chief executive officer of Tokyo-listed Unicharm, a personal care product manufacturer that was established in 1961 by his late father Keiichiro.
Diapers, sanitary napkins, face masks, alcohol-based wipes, and other personal hygiene products are produced by Unicharm under the MamyPoko brand.
Outside of Japan, primarily in other Asian nations, Unicharm receives two thirds of its nearly $6 billion in yearly revenue.
In October 2018, Takahara's father, Keiichiro, passed away.
Diapers, sanitary napkins, face masks, alcohol-based wipes, and other personal hygiene products are produced by Unicharm under the MamyPoko brand.
Outside of Japan, primarily in other Asian nations, Unicharm receives two thirds of its nearly $6 billion in yearly revenue.
In October 2018, Takahara's father, Keiichiro, passed away.
NET WORTH:6.3 billion dollars($)
5.YASUMITSU SHIGETA
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Yasumitsu Shigeta is the chairman of Hikari Tsushin, a Tokyo-listed company that distributes smartphones through its chain of HIT Shop locations.
The business also offers office supplies and insurance.
In 1988, he established Hikari Tsushin.
He lost a lot of money in the dotcom crash in 2001.
Following a surge in Hikari Tsushin shares in 2005, he was added back to Forbes' list of World Billionaires.
The business also offers office supplies and insurance.
In 1988, he established Hikari Tsushin.
He lost a lot of money in the dotcom crash in 2001.
Following a surge in Hikari Tsushin shares in 2005, he was added back to Forbes' list of World Billionaires.
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