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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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TOP 5 RICHEST PERSONS IN SOUTH KOREA

Only Buziness

TOP 5 RICHEST PERSONS IN SOUTH             KOREA 2024


1.JAY  Y .LEE


As the executive chairman of Samsung Electronics, Jay Y. Lee leads the largest corporation in the nation. After his father passed away in 2020, the position had been empty until he was nominated to it in October of 2022.
He was imprisoned in 2017 and accused of buying off a confidant of the previously detained former president, Park Geun-hye, but he was freed in 2018.
After a retrial in January 2021, he received a two-and-a-half year prison sentence. After being granted a presidential pardon in 2022, Lee's 2017 conviction was expunged from his record.
Prosecutors claimed that Lee was able to solidify his hold on the Samsung conglomerate by the merger of two Samsung affiliates in 2015, which led to his acquittal on charges of stock manipulation in February 2024.

NET WORTH:10.9 billion dollars($)



2.SEO JUNG-JIN



Co-founder Seo Jung-jin founded Celltrion, a biopharmaceutical company that produces medications for rheumatoid arthritis, influenza, and cancer, among other conditions.
Investors are starting to embrace his Celltrion due to the success of biosimilars in South Korea.
Two years after leaving the position, Seo rejoined his Celltrion group in March 2023 as chairman and promised to make significant acquisitions.
Jin-seok, Seo's eldest son, co-chairs Celltrion Inc.
Celltrion Inc. was founded by Seo in 2002, and it went public in 2008.

NET WORTH:7.4 billion dollars($)



3.CHO JUNG-HO



Jung-Ho Cho is the Chairman of MERITZ Financial Group, Inc. at the moment. He graduated with a bachelor's degree from the University of Southern California and an MBA from the International Institute for Management Development.He is the youngest of Cho Choong-hoon's four sons, the late founder of Korean Air's parent business, Hanjin Group.
After serving as a director for Hanjin Investment & Securities (formerly known as Meritz) upon his  return home in 1989, he had worked for Korean Airlines in Europe.

NET WORTH:6.2 billion dollars($)



4.MONG-KOO CHUNG



Before retiring in March 2020, Mong-Koo Chung served as chairman of Hyundai Motor, the biggest carmaker in South Korea, for more than 20 years.
Euisun, his only son and fellow billionaire, succeeded him.
He is the younger child of the late Chung Ju-yung, a peasant who subsequently built the Hyundai Group, which was once the largest company in Korea.
Hyundai Mobis, a publicly traded car components manufacturer, is his second-largest holding.

NET WORTH:4.8 billion dollars($)





5.KIM BEOM-SU



The creator of Kakao, the most popular messaging app in South Korea with 90% of the nation's smartphones loaded with it, is Kim Beom-su. In March 2022, he resigned from the board as chairman.
Tens of millions of people use Kakao for gaming, shopping, and conversation.
2014 saw Kakao purchase Daum, the second-largest search engine in the nation, in an all-stock deal valued at $3.3 billion that led to a back door listing.
Kakao, the first tech startup to break into the major leagues, was designated as a substantial firm by the South Korean government in the same year.
Kim promised to give up the majority of his money to philanthropic organizations when he signed the Giving Pledge in 2021.

NET WORTH:4.5 billion dollars($) 

                                                                                          Thank you

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