Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
TOP 5 RICHEST PERSONS IN UK 2024
1.MICHAEL PLATT
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After working for over ten years at JP Morgan, Michael Platt cofounded and serves as CEO of BlueCrest Capital Management, which he founded in late 2000.
Platt turned BlueCrest into one of the biggest hedge fund companies in the world, managing over $35 billion in assets at its height.
After making a push into stocks and seeing bad returns, investors left, and in 2015 he returned the capital of outside investors, turning BlueCrest back into a family office.
Since then, the company has prospered, producing returns as high as 153% in 2022 and 95% in 2020, with no years seeing a decline of 20% or more.
Platt turned BlueCrest into one of the biggest hedge fund companies in the world, managing over $35 billion in assets at its height.
After making a push into stocks and seeing bad returns, investors left, and in 2015 he returned the capital of outside investors, turning BlueCrest back into a family office.
Since then, the company has prospered, producing returns as high as 153% in 2022 and 95% in 2020, with no years seeing a decline of 20% or more.
NET WORTH:14 billions
2.JAMES RATCLIFFE
James Ratcliffe, a former chemical engineer, founded, chairs, and has a majority stake in the $68 billion chemical behemoth Ineos Group (2022 revenue).
This London-based corporation manufactures everything from plastics and synthetic oils to the solvents needed to synthesize medicines and insulin.
It has grown to be one of the biggest companies in the UK shale industry. The first American shale gas ships to arrive in Europe were its 600-foot "Dragon Ships".
In order to spearhead the purchase of a BP chemicals company in 1992, Ratcliffe took out a mortgage on his home. Six years later, he acquired a plant from that company to form Ineos.
In 2021, BP sold two of its chemical operations to Ineos for $5 billion. In 2022, it and Sinopec established petrochemical joint ventures valued at about $7 billion.
Ineos purchased $1.4 billion in onshore U.S. property in 2023.
This London-based corporation manufactures everything from plastics and synthetic oils to the solvents needed to synthesize medicines and insulin.
It has grown to be one of the biggest companies in the UK shale industry. The first American shale gas ships to arrive in Europe were its 600-foot "Dragon Ships".
In order to spearhead the purchase of a BP chemicals company in 1992, Ratcliffe took out a mortgage on his home. Six years later, he acquired a plant from that company to form Ineos.
In 2021, BP sold two of its chemical operations to Ineos for $5 billion. In 2022, it and Sinopec established petrochemical joint ventures valued at about $7 billion.
Ineos purchased $1.4 billion in onshore U.S. property in 2023.
NET WORTH:12.8 billions
3.SIR JAMES DYSON
In 1978, Dyson, dissatisfied with the vacuum his family was using, set out to create a better one by lifting dirt with a cyclone.
With over 5,000 engineers working for it globally, Dyson announced in 2020 that it will devote the equivalent of $14 million every week on product development through 2025.
2019 saw Dyson abandon ambitions to produce electric vehicles after informing employees that they would not be profitable.
Dyson is not an engineer; instead, he went to art school in London.
According to Dyson's well-known line of intelligent air purifiers, the data was utilized to produce the most precise indoor air quality map in the world.
With over 5,000 engineers working for it globally, Dyson announced in 2020 that it will devote the equivalent of $14 million every week on product development through 2025.
2019 saw Dyson abandon ambitions to produce electric vehicles after informing employees that they would not be profitable.
Dyson is not an engineer; instead, he went to art school in London.
According to Dyson's well-known line of intelligent air purifiers, the data was utilized to produce the most precise indoor air quality map in the world.
NET WORTH :10.6 billions
4.ALEXANDER GERKO
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2015 saw the founding of algorithmic trading firm XTX Markets by Alex Gerko, a former head of FX trading at GSA Capital and FX quant trader at Deutsche Bank.
Co-CEO Gerko oversees XTX, which produced a profit in 2021 that broke records and grew to be the biggest FX provider in emerging markets by 2022.
He was born in Russia, but since 2006, he has been a resident and employee of the United Kingdom.
According to Pitchbook, Gerko is an angel investor in 62 startups, including Yet Analytics and Compology, which offers artificial intelligence solutions for transportation and waste management.
In 2022, Gerko received dividends from XTX totaling over $1 billion.
When Trump's old accounting company Mazars declined to collaborate with its owner, who was born in Russia, XTX filed a lawsuit against it.
Co-CEO Gerko oversees XTX, which produced a profit in 2021 that broke records and grew to be the biggest FX provider in emerging markets by 2022.
He was born in Russia, but since 2006, he has been a resident and employee of the United Kingdom.
According to Pitchbook, Gerko is an angel investor in 62 startups, including Yet Analytics and Compology, which offers artificial intelligence solutions for transportation and waste management.
In 2022, Gerko received dividends from XTX totaling over $1 billion.
When Trump's old accounting company Mazars declined to collaborate with its owner, who was born in Russia, XTX filed a lawsuit against it.
NET WROTH:8.11 billions
5.DAVID REUBEN AND SIMON REUBEN
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Location: London and Monaco
Known as: Real estate, tech, and investment entrepreneurs
The Reuben brothers are prosperous businessmen with a varied portfolio that includes renewable energy, technology, and real estate.
A group of Chinese investors purchased 49% of their data center company, GlobalSwitch, in December 2016 for a sum close to $3 billion. In July 2018, they sold an additional 25% of the company to a group of Asian institutional and private investors for $2.7 billion.
They have continuously been included as some of the richest people in the world and in the United Kingdom.
The brothers were raised in the United Kingdom after being born in Mumbai, where Simon purchased real estate and began importing carpets while David began trading metals.
Known as: Real estate, tech, and investment entrepreneurs
The Reuben brothers are prosperous businessmen with a varied portfolio that includes renewable energy, technology, and real estate.
A group of Chinese investors purchased 49% of their data center company, GlobalSwitch, in December 2016 for a sum close to $3 billion. In July 2018, they sold an additional 25% of the company to a group of Asian institutional and private investors for $2.7 billion.
They have continuously been included as some of the richest people in the world and in the United Kingdom.
The brothers were raised in the United Kingdom after being born in Mumbai, where Simon purchased real estate and began importing carpets while David began trading metals.
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