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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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ABOUT MSMEs

Only Buziness       

 ABOUT MSMEs

                    [  Micro small medium enterprises  ]


The Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development are achieved in part by micro, small, and medium-sized enterprises (MSMEs). MSMEs are important engines of employment, decent work, and entrepreneurship for women, youth, and disadvantaged groups. They also contribute to economic growth and lower levels of poverty by creating jobs. They produce the bulk of the food in the world and are essential in bridging the gender gap by ensuring women are fully and effectively included in the workforce and in society. MSMEs have been disproportionately affected by the COVID-19 pandemic's detrimental socioeconomic effects, notwithstanding their considerable contributions to the SDGs.




The project "Strengthening National Capacities for Enhancing MSME Resilience and Building Forward Better to Accelerate the Implementation of the 2030 Agenda in developing countries participating in the Belt and Road Initiative" was launched in 2022 in response to official expressions of interest from nine developing countries. The United Nations Peace and Development Fund (PDF) provides funding for the initiative. It encourages the application of inclusive, integrated policy approaches that improve MSME resilience. It increases the ability of policymakers to create and implement successful policy measures using a demand-driven approach. It also enhances the ability of MSME entrepreneurs, especially women and young MSME entrepreneurs, to obtain capital, seize profitable market opportunities, and employ cutting-edge methods. 

The project seeks to integrate with global and regional efforts, intergovernmental processes, and private sector partners. It does this by leveraging collaborations with government counterparts, resident coordinators' offices, UN country teams, and private sector partners. The goal is to optimize the impact of MSME's on shared prosperity, equitable economic development, sustainable production and consumption, inequality reduction, and solidarity and collaboration between African and Asian nations. Nine pilot nations are included in the project: Zimbabwe, Madagascar, Sri Lanka, the Philippines, Kenya, Ethiopia, The Gambia, Lao PDR, and Cambodia.


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