Skip to main content

Latest Posts

How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
Post a Comment

ABOUT MSMEs

Only Buziness       

 ABOUT MSMEs

                    [  Micro small medium enterprises  ]


The Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development are achieved in part by micro, small, and medium-sized enterprises (MSMEs). MSMEs are important engines of employment, decent work, and entrepreneurship for women, youth, and disadvantaged groups. They also contribute to economic growth and lower levels of poverty by creating jobs. They produce the bulk of the food in the world and are essential in bridging the gender gap by ensuring women are fully and effectively included in the workforce and in society. MSMEs have been disproportionately affected by the COVID-19 pandemic's detrimental socioeconomic effects, notwithstanding their considerable contributions to the SDGs.




The project "Strengthening National Capacities for Enhancing MSME Resilience and Building Forward Better to Accelerate the Implementation of the 2030 Agenda in developing countries participating in the Belt and Road Initiative" was launched in 2022 in response to official expressions of interest from nine developing countries. The United Nations Peace and Development Fund (PDF) provides funding for the initiative. It encourages the application of inclusive, integrated policy approaches that improve MSME resilience. It increases the ability of policymakers to create and implement successful policy measures using a demand-driven approach. It also enhances the ability of MSME entrepreneurs, especially women and young MSME entrepreneurs, to obtain capital, seize profitable market opportunities, and employ cutting-edge methods. 

The project seeks to integrate with global and regional efforts, intergovernmental processes, and private sector partners. It does this by leveraging collaborations with government counterparts, resident coordinators' offices, UN country teams, and private sector partners. The goal is to optimize the impact of MSME's on shared prosperity, equitable economic development, sustainable production and consumption, inequality reduction, and solidarity and collaboration between African and Asian nations. Nine pilot nations are included in the project: Zimbabwe, Madagascar, Sri Lanka, the Philippines, Kenya, Ethiopia, The Gambia, Lao PDR, and Cambodia.


                                                                                          Thank you 

Subscribe for more useful content like this 

                                                                                     Only Buziness



Labels:

Comments

Post a Comment

Popular posts from this blog

Color Psychology in Branding : How colors Shape Consumer Perception

Color Psychology in Branding : How Colors Shape Consumer Perception  Estimated Read Time :- 8 - 9 minutes  Word Count :- 1,510 Colors are more than visual elements  - they are powerful psychological tool that influence emotions, decisions, and even brand loyalty. In branding, color selection isn't just about aesthetics : it's about strategy . From sparking trust to igniting excitement , color psychology plays a central role in how consumers perceive and connect with brand . Why Color Psychology Matters in Branding ? Humans are visual creatures . Studies reveal that up to 90% of first impressions about a product are based on color alone . Colors influence how we feel about a brand , how we recognize it , and whether we decide to engage with it .   For Example :- - Red stimulates urgency , often used in clearness sales .  - Blue communicates trust and reliability, seen in banks and tech firms . - Green signals growth, nature and sustainability, ideal for ...
Post a Comment
Read more

How Zomato Built a Brand from Hunger, Not Just Food (Case Study)

  How Zomato Built a Brand from Hunger, Not Just Food  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1,540 words  The Appetite That Started It All When you think of Zomato , you probably imagine scrolling through biryani , burgers or that midnight pizza . But what made Zomato iconic isn't just food - it's hunger. Not just physical hunger, but emotional hunger - the hunger for convenience, belonging and instant satisfaction .  Zomato didn't just deliver dishes . It delivered dopamine .  And that's exactly what made it a brand , not just a business.  The Origin : When Food Met Frustration In 2008 , Deepinder Goyal and Pankaj Chaddah worked at Bain & Company. One day , while waiting endlessly for a menu card, they noticed something - everyone around them was frustrated too. They were hungry , but the process of ordering was painfully slow. So, they created a digital platform called Foodiebay , an online directory for restaurant menus. It w...
Post a Comment
Read more

Bandwagon Effect vs Social Proof : The Subtle Difference Every Marketer Should Known

Bandwagon Effect vs Social Proof :The Difference Every Marketer Should Known  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1, 310 In today’s hyper-connected digital world, trends spread faster than ever. A single viral post, influencer endorsement, or trending hashtag can shift millions of consumer choices overnight. Behind these massive behavioral shifts lie two powerful psychological triggers — the Bandwagon Effect and Social Proof . While both seem similar on the surface, they’re not the same. The Bandwagon Effect thrives on emotions — the human desire to belong, to not feel left out. Social Proof , meanwhile, builds on logic — our trust in the judgment and experiences of others. For marketers, distinguishing between these two isn’t just academic — it’s strategic. Knowing when to use each can make the difference between a campaign that goes viral for a week and a brand that earns long-term loyalty. Let’s decode the psychology, explore real-world case studies...
Post a Comment
Read more