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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Business model of Facebook

Only Buziness

Business model of Facebook







Through what medium does the business done ?

  The business done is basically a online business model 


How  much successful was the business model ?

    

As you can see the growth of the facebook revenue to approximately 16 billion dollars  in the year 2019

And the founder is Mark Zuckerberg , it is started in the year 2004


Coming to the main topic 

most of the revenue is generated from ads service upto 99%

And the 1% is generated from the facebook products like headset and etc 

At the staring, ads are displayed randomly regardless of the age, gender and etc 

After few year it became organised called as target audience  (meaning of target audience , the specific group of customers most likely to want your product  or service)

The main advantage is its user  data base  of approximately 2.9 billion active users  which is very important for ad services, and it also has a 7 million advertisers who publish their ads and run they business 

It collects the information about you and what kind of person you are, and what are you interested ,what type of clothing ,and food , your salary basically every thing about you to improve the ad service to you

And it even gives the options to the advertisers to select the customers based on the data they had collect,  so that you can buy  the product or the services 

So, basically facebook is an advertising  service company 


                                                                                          Thank you 

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