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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Business model of Facebook

Only Buziness

Business model of Facebook







Through what medium does the business done ?

  The business done is basically a online business model 


How  much successful was the business model ?

    

As you can see the growth of the facebook revenue to approximately 16 billion dollars  in the year 2019

And the founder is Mark Zuckerberg , it is started in the year 2004


Coming to the main topic 

most of the revenue is generated from ads service upto 99%

And the 1% is generated from the facebook products like headset and etc 

At the staring, ads are displayed randomly regardless of the age, gender and etc 

After few year it became organised called as target audience  (meaning of target audience , the specific group of customers most likely to want your product  or service)

The main advantage is its user  data base  of approximately 2.9 billion active users  which is very important for ad services, and it also has a 7 million advertisers who publish their ads and run they business 

It collects the information about you and what kind of person you are, and what are you interested ,what type of clothing ,and food , your salary basically every thing about you to improve the ad service to you

And it even gives the options to the advertisers to select the customers based on the data they had collect,  so that you can buy  the product or the services 

So, basically facebook is an advertising  service company 


                                                                                          Thank you 

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