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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Business model of Garena Free Fire

Only Buziness       

Business model of  Garena Free fire





Free Fire, a multiplayer battle royale game, debuted that same year and quickly gained popularity across the globe. It became the most downloaded mobile game worldwide in 2019 and a substantial source of income for Garena.

Free Fire Max, a substantially improved version that Garena released in 2021, hasn't yet surpassed the previous release in terms of revenue generation. With over 100 million downloads apiece, the two applications were the most popular shooter games in 2022, according to AppMagic.


It went on to make at least $4.33 billion by 2021, ranking as the eighth highest-grossing mobile game after coming in at number four with $2.13 billion in 2020 and $1.2 billion in 2021. Free Fire was the winner of the Esports Awards' Esports Mobile Game of the Year in 2020 and 2021.

how does it makes revenue ? 

It basically  sells the diamonds[this are like trading currency]  in the game, by purchasing the diamonds their can buy costumes , characters , gun skins and etc
To attract the users garena had collaborated  with popular celebrities like cristiano ronaldo ,alok and other celebrities 

The most recent financial reports from Sea (Garena) show that the company's total revenue (TTM) is $13.06 billion. The corporation generated $12.44 billion in revenue in 2022, up from $9.95 billion in revenue in 2021. The total income a business receives from the selling of goods or services is known as revenue.

                                   

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