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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Business Model of Snapchat

Only Buziness

Business  Model  of  Snapchat




Through what medium does the snapchat basically does the business ?

Snapchat basically generates the revenue through both offline and online

But mostly through online 

How much revenue does it makes ?



As you can see the graph, the revenue of the snapchat has increased compare to its  pervious year [15, 16 , 17 ] 

Earning the revenue approximately to 1,250 million dollars  in the first Quarter of the financial  year  2024  

Founders of the snapchat

   Evan spiegel 

He is the french-american business man 

presently working as the CEO of the snapchat and the Youngest billionaire in the world 2015 


Bobby  Murphy

He is filipino-american business man 

And the co-founder of snapchat, presently working as CTO 

Second youngest billionaire in the world 2015




Coming to the main topic 

As I said the revenue mostly come from the online as 

Ads between the stories of your friends 

Sponsored lens , this are basically placed by some brands making the users turns into their brand icon or movie character when they use the lens 

Geo filters, this are the filters created by the sponsor ,example :when you go to cricket  stadium  geo filters are available by the sponsor which  makes your friends about the event 

Discover section where  the brands  publish  or markets themselves \

offline business 

The snapchat released their  spectacles  as a product in the  year 2016 

wThis are basically smart glasses 




majority of the revenue comes from the ad service 


                                                                                           Thank you 

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