Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Marketing strategy of Redbull
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Rdbull being a market leader of the energy drinks, if anyone asks about best marketing brand it has to be redbull because just see ways it markets itself
publicity stunts
The publicity stunts are just insane , Here it majorly attracts the youth with extreme adrenaline rush stunts one of the example
A man was launched in a small spacecraft and helium balloon 128,000 feet above the surface of the planet, and he was allowed to free fall from it. The Red Bull Stratos Jump, as it is often called, broke two world records with this stunt:
Producing large-scale feats like the Stratos Jump makes their audience pause and ask, "Whoa, what's that?," as well as, let's be honest, practically everyone else. I HAVE to watch this.
Hosting and supporting events that their target market already frequents constitutes the third component of their strategy. Red Bull will either organize or support an event centered around them, whether it is a music festival, a movie screening, or even extreme cliff diving.
Why is this such a smart move? There is already an audience for them. A group of active people is their target market. They enjoy extreme sports, partying out at music festivals, and trying out new and outrageous stunts.
Red Bull thus appears where they know their intended consumer base frequents.
Consider Coachella as an example. Fans won't want to miss a second of this big music festival, which takes place over two weekends in the desert. That might require giving up a few of hours of sleep.
if you had observed that redbull creates an environment of the crazy things where the most of the youth get attracted like in racing cars , jumping from the highest point , and other things
At the staring stage of the redbull this marketing idea helped them to capture the european market
they had placed empty canes at the most crowded areas in the city which makes the public to see them in dustbin , which created an image in public of most selling energy drink which automatically increased sales of the drink by just placing the canes in the dustbin truly smart .
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