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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Types of Marketing

Only Buziness

Types  of  Marketing 

1.Social media marketing  or Digital Marketing

  CONTENT MARKETING 

By creating and sharing pertinent articles, films, podcasts, and other media, content marketers aim to draw in, hold on to, and grow their audience. When it comes time for customers to purchase what you sell, this strategy creates expertise, increases brand recognition, and keeps your company front of mind.

INFLUENCER  MARKETING 

Influencer marketing is the process by which well-known social media users work with firms to promote their goods and services. These kind of informal alliances date back to the early days of social networking.

AFFILIATE  MARKETING

When affiliate marketers direct customers to businesses where they complete transactions, they are compensated with a commission. These commissions can vary based on the product and volume of referrals, from less than 1% to 20% or more. A unique link or referral code is used to measure sales for internet campaigns.

Acquisition marketing 

The goal of acquisition marketing is to attract new customers by promoting products to a new market. Thus, it plays a crucial role in the eCommerce marketing of any business.

More precisely, prospects in the "interest" or "consideration" stages of the conversion funnel are the focus of acquisition marketing. Therefore, developing techniques and methods to target people who are investigating or considering the purchase of a product is the focus of acquisition marketing, not brand awareness.

PAID SEARCH Marketing

The Search Engine Results Page (SERP) displays a list of results when you enter anything into Google. Both sponsored and organic results are displayed here.
Paid search results are displayed at the top of the search engine results page (SERP) and have a little green box labeled "Ad."

Guerrilla Marketing  

Guerrilla marketing is the employment of creative or unusual techniques to increase sales or draw attention to a product or company. These strategies, which frequently entail widespread usage of more intimate connections or viral social media messaging, are free or extremely inexpensive.

Email Marketing

One kind of direct digital marketing strategy is email marketing, which uses emails to interact with target consumers for businesses. Sending out promotional or educational content is part of it. Email marketing is commonly employed to generate leads or sales and to raise brand or product recognition.

Search Engine optimization [SEO]


The practice of obtaining traffic via free, organic, editorial, or natural search results in search engines is known as "search engine optimization," or SEO for short. It seeks to raise the ranking of your website in search engine results pages (SERPs). Recall that more people will view a website the higher it is ranked.

Database Marketing

A methodical approach to the collection, organization, and processing of customer data is database marketing. Database marketing, often known as customer relationship management, is a type of direct marketing. Customers' and prospective customers' data are gathered and kept up to date in a business database.

2. Direct Marketing or offline marketing


-billboards on the roads 

-Pamphlet

-word of mouth 

-Event marketing

A event is organised  by the brand which is marketing about there product  it is done basically with celebrity to get the public attention like opening a mall or etc 

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