Skip to main content

Latest Posts

How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
Post a Comment

Types of Marketing

Only Buziness

Types  of  Marketing 

1.Social media marketing  or Digital Marketing

  CONTENT MARKETING 

By creating and sharing pertinent articles, films, podcasts, and other media, content marketers aim to draw in, hold on to, and grow their audience. When it comes time for customers to purchase what you sell, this strategy creates expertise, increases brand recognition, and keeps your company front of mind.

INFLUENCER  MARKETING 

Influencer marketing is the process by which well-known social media users work with firms to promote their goods and services. These kind of informal alliances date back to the early days of social networking.

AFFILIATE  MARKETING

When affiliate marketers direct customers to businesses where they complete transactions, they are compensated with a commission. These commissions can vary based on the product and volume of referrals, from less than 1% to 20% or more. A unique link or referral code is used to measure sales for internet campaigns.

Acquisition marketing 

The goal of acquisition marketing is to attract new customers by promoting products to a new market. Thus, it plays a crucial role in the eCommerce marketing of any business.

More precisely, prospects in the "interest" or "consideration" stages of the conversion funnel are the focus of acquisition marketing. Therefore, developing techniques and methods to target people who are investigating or considering the purchase of a product is the focus of acquisition marketing, not brand awareness.

PAID SEARCH Marketing

The Search Engine Results Page (SERP) displays a list of results when you enter anything into Google. Both sponsored and organic results are displayed here.
Paid search results are displayed at the top of the search engine results page (SERP) and have a little green box labeled "Ad."

Guerrilla Marketing  

Guerrilla marketing is the employment of creative or unusual techniques to increase sales or draw attention to a product or company. These strategies, which frequently entail widespread usage of more intimate connections or viral social media messaging, are free or extremely inexpensive.

Email Marketing

One kind of direct digital marketing strategy is email marketing, which uses emails to interact with target consumers for businesses. Sending out promotional or educational content is part of it. Email marketing is commonly employed to generate leads or sales and to raise brand or product recognition.

Search Engine optimization [SEO]


The practice of obtaining traffic via free, organic, editorial, or natural search results in search engines is known as "search engine optimization," or SEO for short. It seeks to raise the ranking of your website in search engine results pages (SERPs). Recall that more people will view a website the higher it is ranked.

Database Marketing

A methodical approach to the collection, organization, and processing of customer data is database marketing. Database marketing, often known as customer relationship management, is a type of direct marketing. Customers' and prospective customers' data are gathered and kept up to date in a business database.

2. Direct Marketing or offline marketing


-billboards on the roads 

-Pamphlet

-word of mouth 

-Event marketing

A event is organised  by the brand which is marketing about there product  it is done basically with celebrity to get the public attention like opening a mall or etc 

                                                                                           Thank you 

Subscribe for more useful content like this 

                                                                                      Only Buziness

 








 
Labels:

Comments

Post a Comment

Popular posts from this blog

Color Psychology in Branding : How colors Shape Consumer Perception

Color Psychology in Branding : How Colors Shape Consumer Perception  Estimated Read Time :- 8 - 9 minutes  Word Count :- 1,510 Colors are more than visual elements  - they are powerful psychological tool that influence emotions, decisions, and even brand loyalty. In branding, color selection isn't just about aesthetics : it's about strategy . From sparking trust to igniting excitement , color psychology plays a central role in how consumers perceive and connect with brand . Why Color Psychology Matters in Branding ? Humans are visual creatures . Studies reveal that up to 90% of first impressions about a product are based on color alone . Colors influence how we feel about a brand , how we recognize it , and whether we decide to engage with it .   For Example :- - Red stimulates urgency , often used in clearness sales .  - Blue communicates trust and reliability, seen in banks and tech firms . - Green signals growth, nature and sustainability, ideal for ...
Post a Comment
Read more

How Zomato Built a Brand from Hunger, Not Just Food (Case Study)

  How Zomato Built a Brand from Hunger, Not Just Food  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1,540 words  The Appetite That Started It All When you think of Zomato , you probably imagine scrolling through biryani , burgers or that midnight pizza . But what made Zomato iconic isn't just food - it's hunger. Not just physical hunger, but emotional hunger - the hunger for convenience, belonging and instant satisfaction .  Zomato didn't just deliver dishes . It delivered dopamine .  And that's exactly what made it a brand , not just a business.  The Origin : When Food Met Frustration In 2008 , Deepinder Goyal and Pankaj Chaddah worked at Bain & Company. One day , while waiting endlessly for a menu card, they noticed something - everyone around them was frustrated too. They were hungry , but the process of ordering was painfully slow. So, they created a digital platform called Foodiebay , an online directory for restaurant menus. It w...
Post a Comment
Read more

Bandwagon Effect vs Social Proof : The Subtle Difference Every Marketer Should Known

Bandwagon Effect vs Social Proof :The Difference Every Marketer Should Known  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1, 310 In today’s hyper-connected digital world, trends spread faster than ever. A single viral post, influencer endorsement, or trending hashtag can shift millions of consumer choices overnight. Behind these massive behavioral shifts lie two powerful psychological triggers — the Bandwagon Effect and Social Proof . While both seem similar on the surface, they’re not the same. The Bandwagon Effect thrives on emotions — the human desire to belong, to not feel left out. Social Proof , meanwhile, builds on logic — our trust in the judgment and experiences of others. For marketers, distinguishing between these two isn’t just academic — it’s strategic. Knowing when to use each can make the difference between a campaign that goes viral for a week and a brand that earns long-term loyalty. Let’s decode the psychology, explore real-world case studies...
Post a Comment
Read more