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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Australia's most profitable company

Only Buziness

 Australia's most profitable company


Rio Tinto {corporation}



  Rio Tinto Group is the second-biggest mining and metals firm globally. It is a multinational enterprise with British and Australian roots. It was established in 1873 when a consortium of investors bought the Spanish government's mine complex on the Rio Tinto in Huelva, Spain. It has expanded as a result of numerous mergers and acquisitions. While its main concentration is mineral extraction, it also engages in considerable refining operations, especially with regard to bauxite and iron ore. Its dual head offices are located in Melbourne, Australia, and London, England.

Revenue:-

The most recent financial reports from Rio Tinto show that the company's total revenue (TTM) is $54.04 billion. The company's revenue in 2023 was $54.04 billion, which was less than its sales in 2022 ($55.55 billion).The total income a business receives from the selling of goods or services is known as revenue. In contrast, no expenses are deducted from earnings.

About the majority shareholder of rio tinto 

Aluminum corporation of china limited holds almost equities  182,550,329
and in terms of percentage it holds 14.57%




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