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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Belgium's most profitable company

Only Buziness

Belgium's most profitable company  

Anheuser-busch Inbev




The largest brewer in the world, Anheuser-Busch InBev SA/NV, also referred to as AB InBev, is a global Belgian beverage and brewing corporation with its headquarters located in Leuven, Belgium. The business was placed 72nd in the Forbes Global 2000 in 2023. Furthermore, AB InBev maintains regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and other locations, in addition to its worldwide functional management office in New York City.It has over 150 countries with about 630 beer brands.

After InBev purchased the American business Anheuser-Busch, AB InBev was established. A publicly traded business, Anheuser-Busch InBev SA/NV is primarily listed on the Euronext Brussels. The Johannesburg Stock Exchange, Mexico City Stock Exchange, and New York Stock Exchange all list it secondary.

Revenue:-

The most recent financial reports from Anheuser-Busch Inbev state that the company's current revenue (TTM) is $59.71 billion. The company's revenue in 2022 was $57.78 billion

About the majority shareholder in Anheuser-busch Inbev

Dodge & Cox, Fisher Asset Management, LLC, Manufacturers Life Insurance Company, The, Citadel Advisors Llc, Holocene Advisors, LP, TAGRX - Fundamental Large Cap Core Fund Class A, Morgan Stanley, and DODBX - Dodge & Cox Balanced Fund are among the largest shareholders.


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