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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Canada's most profitable company

Only Buziness

Canada's most profitable company 


Royal Bank of Canada


By market capitalization, Royal Bank of Canada is the biggest bank in Canada and an international financial services corporation. With more than 100,000 workers globally, the bank provides services to more than 20 million customers. It was established in Halifax, Nova Scotia, in 1864. Its head office is in Montreal, while its corporate headquarters are in Toronto. 003 is the institution number of RBC. The Financial Stability Board included RBC to its list of internationally systemically significant banks in November 2017.

Revenue :-

The most recent financial reports from Royal Bank of Canada state that the company's total revenue to date (TTM) is $40.48 billion in 2023, up from $37.57 billion in 2022.The total income a business receives from the selling of goods or services is known as revenue.

About the majority shareholder

In this company the shares are owned by the institutional investors {{ meaning of institutional investors
A company or organization that manages investments on behalf of customers or members is known as an institutional investor. Examples of institutional investors are endowments, mutual funds, and hedge funds.}}approximately 35.02%

There are 
The following institutions are listed: Mackenzie Financial Corp, Bank Of Nova Scotia, Royal Bank Of Canada, Bank Of Montreal , Vanguard Group Inc, CIBC World Markets Inc., Td Asset Management Inc, FIL Ltd, VGTSX - Vanguard Total International Stock Index Fund Investor Shares, and 1832 Asset Management L.P.

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