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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Canada's most profitable company

Only Buziness

Canada's most profitable company 


Royal Bank of Canada


By market capitalization, Royal Bank of Canada is the biggest bank in Canada and an international financial services corporation. With more than 100,000 workers globally, the bank provides services to more than 20 million customers. It was established in Halifax, Nova Scotia, in 1864. Its head office is in Montreal, while its corporate headquarters are in Toronto. 003 is the institution number of RBC. The Financial Stability Board included RBC to its list of internationally systemically significant banks in November 2017.

Revenue :-

The most recent financial reports from Royal Bank of Canada state that the company's total revenue to date (TTM) is $40.48 billion in 2023, up from $37.57 billion in 2022.The total income a business receives from the selling of goods or services is known as revenue.

About the majority shareholder

In this company the shares are owned by the institutional investors {{ meaning of institutional investors
A company or organization that manages investments on behalf of customers or members is known as an institutional investor. Examples of institutional investors are endowments, mutual funds, and hedge funds.}}approximately 35.02%

There are 
The following institutions are listed: Mackenzie Financial Corp, Bank Of Nova Scotia, Royal Bank Of Canada, Bank Of Montreal , Vanguard Group Inc, CIBC World Markets Inc., Td Asset Management Inc, FIL Ltd, VGTSX - Vanguard Total International Stock Index Fund Investor Shares, and 1832 Asset Management L.P.

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