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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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China's most profitable company

Only Business

 China's most profitable company 

ICBC

[The industrial and commercial bank of china]

In terms of total assets, the Industrial and Commercial Bank of China is the biggest bank in both China and the entire globe. On January 1st, 1984, the People's Bank of China's commercial banking businesses were merged to become ICBC. Since its historic initial public offering in 2006, the Chinese government has maintained a 75% ownership stake in ICBC. By the end of 2021, the Ministry of Finance in China controlled 31.1% of ICBC's shareholders, which included Central Huijin Investment (34.7%), the National Council for Social Security Fund (3.5%)for a total of 69.3 percent.

Revenue:-

The Industrial and Commercial Bank of China made a profit of over 365 billion yuan in 2023. As far as total assets go, the ICBC is China's biggest bank.

About the majority shareholder in icbc :-

The Industrial and Commercial Bank of China's main stakeholder as of 2023 was the Chinese state-owned investment firm Huijin about 34.7%

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