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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...

China's most profitable company

Only Business

 China's most profitable company 

ICBC

[The industrial and commercial bank of china]

In terms of total assets, the Industrial and Commercial Bank of China is the biggest bank in both China and the entire globe. On January 1st, 1984, the People's Bank of China's commercial banking businesses were merged to become ICBC. Since its historic initial public offering in 2006, the Chinese government has maintained a 75% ownership stake in ICBC. By the end of 2021, the Ministry of Finance in China controlled 31.1% of ICBC's shareholders, which included Central Huijin Investment (34.7%), the National Council for Social Security Fund (3.5%)for a total of 69.3 percent.

Revenue:-

The Industrial and Commercial Bank of China made a profit of over 365 billion yuan in 2023. As far as total assets go, the ICBC is China's biggest bank.

About the majority shareholder in icbc :-

The Industrial and Commercial Bank of China's main stakeholder as of 2023 was the Chinese state-owned investment firm Huijin about 34.7%

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