Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Denmark most profitable company
Takeda Pharmaceutical company limited
A worldwide pharmaceutical firm based in Japan is called Takeda Pharmaceutical firm Limited. It ranks among the top 20 pharmaceutical businesses worldwide in terms of sales and is the third-biggest in Asia, behind Sinopharm and Shanghai Pharmaceuticals. The corporation, which employs more than 49,578 people globally, brought in US$19.299 billion in sales in the 2018 fiscal year. The company's areas of expertise include neuroscience, gastrointestinal, oncology, uncommon disorders, plasma-derived medicines, and vaccinations. Its office is in Nihonbashi, Chuo, Tokyo, and its headquarters are in Chuo-ku, Osaka.
Revenue:-
Takeda Pharma A/S topped all other Danish corporations in net profit as of October 2023. With a net profit of approximately 85 billion Danish kroner, the pharmaceutical business based in Japan came in first.
About the majority shareholder in Takeda pharmaceutical :-
According to the takeda website the majority shareholder is, The master trust bank of japan holds 16.62 % share
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