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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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France's most profitable company

Only Buziness

France's most profitable company 


Total Energies


One of the seven supermajor oil firms is TotalEnergies SE, a multinational French integrated energy and petroleum company that was established in 1924. Its operations encompass the whole oil and gas value chain, from the production and exploration of crude oil and natural gas to the production of electricity, transportation, refining, marketing of petroleum products, and worldwide trading of crude oil and petroleum products. Another significant producer of chemicals is TotalEnergies

Revenue:-

In 2023, TotalEnergies—formerly known as Total SE—reported revenue of 237.13 billion USD. By comparison, this was less than the prior year. Oil and gas prices that were at an all-time high in 2022 helped the company's fiscal performance reach their greatest point throughout the period under review.

About the majority share holder in TotalEnergies :-

0.03% is owned by the insiders,14.27% is owned by the Mutual Funds , 15.81% is owned by other institutional investors, 69.89% public companies and individual investors


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