The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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German most profitable company
Volkswagen Group
Volkswagen is a German public multinational business that manufactures engines, turbomachinery, motorbikes, and passenger and commercial cars. It is sometimes referred to as the Volkswagen Group abroad. Located in Wolfsburg, Lower Saxony, Germany, the company has been a publicly traded family enterprise since the late 2000s. Porsche SE, the parent company of the Austrian-German Porsche and Piƫch family, owns half of the company but retains complete control. In addition, the business provides fleet management, leasing, and financing. It sold 10.9 million cars in 2016 to become the biggest carmaker in the world by sales. It maintained this position in 2017, 2018, and 2019. In 2022, it ranked first by revenue.
Revenue:-
Volkswagen's current revenue (TTM) is $348.13 billion, based on the company's most recent financial reports. The company's revenue in 2022 was $293.71 billion, a rise from $291.29 billion in revenue in 2021.
About the majority shareholder:-
According the volkswagen group website majority of the shares are owned by the porsche automobil holding se 31.9%
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