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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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German most profitable company

Only Buziness 

German most profitable company 


Volkswagen Group 


Volkswagen is a German public multinational business that manufactures engines, turbomachinery, motorbikes, and passenger and commercial cars. It is sometimes referred to as the Volkswagen Group abroad. Located in Wolfsburg, Lower Saxony, Germany, the company has been a publicly traded family enterprise since the late 2000s. Porsche SE, the parent company of the Austrian-German Porsche and Piëch family, owns half of the company but retains complete control. In addition, the business provides fleet management, leasing, and financing. It sold 10.9 million cars in 2016 to become the biggest carmaker in the world by sales. It maintained this position in 2017, 2018, and 2019. In 2022, it ranked first by revenue.

Revenue:-

Volkswagen's current revenue (TTM) is $348.13 billion, based on the company's most recent financial reports. The company's revenue in 2022 was $293.71 billion, a rise from $291.29 billion in revenue in 2021.

About the majority shareholder:-

According the volkswagen  group website majority of the shares are owned by the porsche  automobil  holding se 31.9%


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