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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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India's most profitable company

Only Buziness

 India's most profitable company 


Reliance industries ltd 


Mumbai serves as the corporate headquarters of the Indian multinational corporation Reliance Industries Limited. Energy, petrochemicals, natural gas, retail, entertainment, telecommunications, mass media, and textiles are among its industries. In terms of revenue and market capitalization, Reliance is the biggest publicly traded corporation in India and the 100th largest globally. It is the biggest exporter and private tax payer in India, making about 7% of all exports of goods from the country. 

Revenue:-

Reliance Industries's current revenue (TTM) is $108.62 billion, as per the company's most recent financial reports. The company's revenue in 2022 was $109.43 billion, a rise from $86.61 billion in revenue in 2021.

About the owner of reliance industries 



Mukesh Ambani is an Indian business magnate who was born in Aden, Yemen, on April 19, 1957. He is the chairman and managing director of the multinational conglomerate Reliance Industries Limited (RIL), which operates in a number of industries including telecommunications, retail, energy, petrochemicals, and textiles. As of March 4, 2024, Ambani has a net worth of $117.5 billion, making him the richest person in Asia. In the annual list of billionaires published by Forbes magazine in 2021, 2022, and 2023, he was listed as one of the world's ten wealthiest individuals.


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