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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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India's most profitable company

Only Buziness

 India's most profitable company 


Reliance industries ltd 


Mumbai serves as the corporate headquarters of the Indian multinational corporation Reliance Industries Limited. Energy, petrochemicals, natural gas, retail, entertainment, telecommunications, mass media, and textiles are among its industries. In terms of revenue and market capitalization, Reliance is the biggest publicly traded corporation in India and the 100th largest globally. It is the biggest exporter and private tax payer in India, making about 7% of all exports of goods from the country. 

Revenue:-

Reliance Industries's current revenue (TTM) is $108.62 billion, as per the company's most recent financial reports. The company's revenue in 2022 was $109.43 billion, a rise from $86.61 billion in revenue in 2021.

About the owner of reliance industries 



Mukesh Ambani is an Indian business magnate who was born in Aden, Yemen, on April 19, 1957. He is the chairman and managing director of the multinational conglomerate Reliance Industries Limited (RIL), which operates in a number of industries including telecommunications, retail, energy, petrochemicals, and textiles. As of March 4, 2024, Ambani has a net worth of $117.5 billion, making him the richest person in Asia. In the annual list of billionaires published by Forbes magazine in 2021, 2022, and 2023, he was listed as one of the world's ten wealthiest individuals.


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