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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Ireland most profitable company

Only Buziness 

Ireland most profitable company 

 Accenture




Accenture plc is a multinational professional services firm based in the United States that specializes in information technology (IT) services and consulting. Its headquarters are in Dublin for tax purposes. In 2023, the Fortune Global 500 firm recorded $64.1 billion in revenue. More than three-quarters of the Fortune Global 500 and 91 of the Fortune Global 100 are among Accenture's current clientele.In terms of personnel, Accenture is considered to be the biggest consulting firm in the world as of 2022.

Accenture's CEO, Julie Sweet, assumed the position on September 1, 2019

Revenue:-

The most recent financial reports from Accenture state that the company's total revenue (TTM) is $64.57 billion. The corporation generated $64.58 billion in revenue in 2023, up from $62.37 billion in 2022.

About the majority shareholder in accenture:-

Vanguard group Inc  is the largest shareholder in accenture of about approximately 59.74M shares 


                                        

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