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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Ireland most profitable company

Only Buziness 

Ireland most profitable company 

 Accenture




Accenture plc is a multinational professional services firm based in the United States that specializes in information technology (IT) services and consulting. Its headquarters are in Dublin for tax purposes. In 2023, the Fortune Global 500 firm recorded $64.1 billion in revenue. More than three-quarters of the Fortune Global 500 and 91 of the Fortune Global 100 are among Accenture's current clientele.In terms of personnel, Accenture is considered to be the biggest consulting firm in the world as of 2022.

Accenture's CEO, Julie Sweet, assumed the position on September 1, 2019

Revenue:-

The most recent financial reports from Accenture state that the company's total revenue (TTM) is $64.57 billion. The corporation generated $64.58 billion in revenue in 2023, up from $62.37 billion in 2022.

About the majority shareholder in accenture:-

Vanguard group Inc  is the largest shareholder in accenture of about approximately 59.74M shares 


                                        

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