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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Italy most profitable company

Only Buziness

 Italy most profitable company 


Enel 



The global energy corporation Enel is based in Rome, Italy. In 1962, it was established. Over 30 nations around the world, including Brazil, Spain, Italy, and the US, are home to Enel's operations. Gas and electricity production, distribution, and sales are the company's primary business operations. Enel provides a vast array of energy-related products and services, including smart grids, renewable energy, and energy efficiency. Among its well-known brands are Endesa, Enel X, and Enel Green Power.

Revenue:-

In 2023, Enel brought in 98 billion euros. This represented a drop from the company's highest yearly revenue during the period under review, which was recorded a year earlier. With its main office located in Rome, Enel is an Italian electric utility corporation that mostly makes money within its own country.

About the majority shareholder in Enel :-

The Ministry of Economy and Finance of Italy is the primary shareholder of Enel, with a 23.6% stake in the business.


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