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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Japan's most profitable company

 Only Buziness 

Japan's most profitable company


Toyota Motor 


The headquarters of the multinational Japanese automaker Toyota Motor Corporation are located in Toyota City, Aichi, Japan. Kiichiro Toyoda started it, and on August 28, 1937, it was incorporated. Toyota is the biggest car manufacturer in the world, turning out roughly 10 million units annually.

Revenue:-

In the fiscal year that ended in March 2023, Toyota Motor Corporation's net revenue increased by almost 18.4% year over year to just under 37.2 trillion Japanese yen. This amount is roughly equivalent to 279 billion USD.

About the majority shareholder in Toyota:-

The master trust  bank of Japan ltd owns 19,05,736 shares which is the major shareholder according to the toyota website

                                                                                           Thank you 

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