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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Netherland's most profitable company

Only Buziness

Netherland's most profitable company  



Stellantis 



The Italian-American company Fiat Chrysler Automobiles (FCA) and the French PSA Group merged in 2021 to establish Stellantis N.V., a multinational automotive manufacturing firm. The corporate office is located in Hoofddorp.
Stellantis was the fourth-largest carmaker in the world by sales as of 2023, trailing only Toyota, Volkswagen Group, and Hyundai Motor Group.The business was placed 61st in the Forbes Global 2000 in 2023.   

Revenue:-

Stellantis's entire revenue in 2023 was close to 189.5 billion euros. This is more than the 2022 figure, when the business declared revenue of around 179.6 million euros.

About  the majority shareholder in Stellantis:-

Institutional investors control about 28.90% of the company's shares, insiders own 0.15 percent, and public companies and individual investors own 70.95%.

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