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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Norway most profitable company

 Only Buziness

 Norway most profitable company 

Equinor


Established in 1972, Equinor's main office is located in Stavanger, Norway. It is active in over 30 countries across the globe. Exploration, production, and distribution of oil, gas, and renewable energy are Equinor's main business activities. The company provides a broad range of energy-related goods and services, such as wind energy, natural gas, petroleum, and carbon capture and storage. Equinor, which owns brands like Statoil, Hywind, and Equinor, is renowned for its dedication to sustainability.

Revenue:-

In 2023, Equinor's revenue came to about 107.2 billion dollars. This was less than the year before, when the business managed to generate sales of over 150 billion dollars.

About the majority shareholder in Equinor:-

The Norwegian parliament passed a bill founding Statoil in 1972, and the Norwegian government owns all of the company. Equinor was listed in 2001 on the New York and Oslo stock exchanges, with the Norwegian State owning a 67% majority ownership in the company.

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