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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Norway most profitable company

 Only Buziness

 Norway most profitable company 

Equinor


Established in 1972, Equinor's main office is located in Stavanger, Norway. It is active in over 30 countries across the globe. Exploration, production, and distribution of oil, gas, and renewable energy are Equinor's main business activities. The company provides a broad range of energy-related goods and services, such as wind energy, natural gas, petroleum, and carbon capture and storage. Equinor, which owns brands like Statoil, Hywind, and Equinor, is renowned for its dedication to sustainability.

Revenue:-

In 2023, Equinor's revenue came to about 107.2 billion dollars. This was less than the year before, when the business managed to generate sales of over 150 billion dollars.

About the majority shareholder in Equinor:-

The Norwegian parliament passed a bill founding Statoil in 1972, and the Norwegian government owns all of the company. Equinor was listed in 2001 on the New York and Oslo stock exchanges, with the Norwegian State owning a 67% majority ownership in the company.

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