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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Russia most profitable company

 Only Buziness

 Russia most profitable company 

Gazprom





PJSC Gazprom is a multinational energy company with a majority state ownership that is based in Saint Petersburg's Lakhta Center. With sales exceeding $120 billion as of 2019, it held the titles of largest Russian corporation by revenue and the world's largest publicly traded natural gas company until 2023. Gazprom was listed as the 32nd largest public corporation in the world in the 2020 Forbes Global 2000. The Russian terms gazovaya promyshlennost are shortened to Gazprom. Gazprom dethroned Sberbank as the top company in Russia's list of largest firms by market value in January 2022. The corporation made 8 trillion rubles in revenue in 2022.

 Revenue:-

Gazprom said in a consolidated financial report that its full-year 2023 revenues were down 27% from the previous year to little over 8.5 trillion roubles ($95 billion), with certain details removed due to worries about sanctions.

In contrast to 2022, when it had a profit of 859 billion roubles, the corporation reported a net loss attributable to shareholders of 493 billion roubles.

About the majority shareholder in Gazprom:-

The Russian government holds 50.2% of Gazprom's shares ,

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