The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Russia most profitable company
Gazprom
PJSC Gazprom is a multinational energy company with a majority state ownership that is based in Saint Petersburg's Lakhta Center. With sales exceeding $120 billion as of 2019, it held the titles of largest Russian corporation by revenue and the world's largest publicly traded natural gas company until 2023. Gazprom was listed as the 32nd largest public corporation in the world in the 2020 Forbes Global 2000. The Russian terms gazovaya promyshlennost are shortened to Gazprom. Gazprom dethroned Sberbank as the top company in Russia's list of largest firms by market value in January 2022. The corporation made 8 trillion rubles in revenue in 2022.
Revenue:-
Gazprom said in a consolidated financial report that its full-year 2023 revenues were down 27% from the previous year to little over 8.5 trillion roubles ($95 billion), with certain details removed due to worries about sanctions.
In contrast to 2022, when it had a profit of 859 billion roubles, the corporation reported a net loss attributable to shareholders of 493 billion roubles.
In contrast to 2022, when it had a profit of 859 billion roubles, the corporation reported a net loss attributable to shareholders of 493 billion roubles.
About the majority shareholder in Gazprom:-
The Russian government holds 50.2% of Gazprom's shares ,
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