The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
Only Buziness
Saudi Arabia most profitable company
Saudi Aramco
The national oil firm of Saudi Arabia is Saudi Aramco, also known as the Saudi Arabian Oil Group or simply Aramco (previously Arabian-American Oil firm). It is a state-owned petroleum and natural gas enterprise. With its headquarters located in Dhahran, it is the second-largest firm globally in terms of revenue as of 2022. It has consistently produced the highest yearly earnings in the history of the global business sector. With about 270 billion barrels (43 billion cubic meters) of known crude oil reserves, Saudi Aramco has the second-largest oil reserves in the world. It also produces the most oil on a daily basis out of all the oil-producing corporations.
Revenue:-
Aramco recorded $440 billion in total revenue in 2023, a decrease from $535 billion in 2022. "Despite a backdrop of economic headwinds, company resilience and agility contributed to healthy cash flows and high levels of profitability,"
About the majority shareholder in saudi aramco:-
About 82% of Aramco is owned by the Saudi government, with the Public Investment Fund owning the remaining 16%.
Comments