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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Saudi arabia most profitable company

Only Buziness

Saudi  Arabia most profitable company 


Saudi Aramco 



The national oil firm of Saudi Arabia is Saudi Aramco, also known as the Saudi Arabian Oil Group or simply Aramco (previously Arabian-American Oil firm). It is a state-owned petroleum and natural gas enterprise. With its headquarters located in Dhahran, it is the second-largest firm globally in terms of revenue as of 2022. It has consistently produced the highest yearly earnings in the history of the global business sector. With about 270 billion barrels (43 billion cubic meters) of known crude oil reserves, Saudi Aramco has the second-largest oil reserves in the world. It also produces the most oil on a daily basis out of all the oil-producing corporations.

Revenue:-

Aramco recorded $440 billion in total revenue in 2023, a decrease from $535 billion in 2022. "Despite a backdrop of economic headwinds, company resilience and agility contributed to healthy cash flows and high levels of profitability,"

About the majority shareholder in saudi aramco:-

About 82% of Aramco is owned by the Saudi government, with the Public Investment Fund owning the remaining 16%.

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