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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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South korea most profitable company

 Only Buziness

South korea most profitable company


Samsung electronics





With its headquarters located in Yeongtong-gu, Suwon, South Korea, Samsung Electronics Co. is a prominent international firm focused on consumer electronics and appliances. Presently, it represents the apex of the Samsung chaebol, contributing 70% of the group's income in 2012.

Because of its dual ownership, Samsung Electronics has been integral to the group's corporate governance. Samsung Electronics employs about 270,000 people and operates assembly factories and sales networks in 74 countries. Foreign investors hold the majority of its shares. Samsung Electronics has the second-biggest market capitalization in the world as of 2019 (US$520.65 billion), making it the 12th largest in terms of sales among technology companies globally.

Revenue:-

Between 2005 and 2023, Samsung Electronics' worldwide income increased overall. About 194 billion US dollars, or 259 trillion South Korean won, was Samsung Electronics' income in 2023.

About the majority shareholder in samsung electronics:-

Retail investors own about 98.35% of Samsung Electronics stock, according to the most recent TipRanks data. The majority shareholder at Samsung Electronics is Jae Yong Lee. 

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