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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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South korea most profitable company

 Only Buziness

South korea most profitable company


Samsung electronics





With its headquarters located in Yeongtong-gu, Suwon, South Korea, Samsung Electronics Co. is a prominent international firm focused on consumer electronics and appliances. Presently, it represents the apex of the Samsung chaebol, contributing 70% of the group's income in 2012.

Because of its dual ownership, Samsung Electronics has been integral to the group's corporate governance. Samsung Electronics employs about 270,000 people and operates assembly factories and sales networks in 74 countries. Foreign investors hold the majority of its shares. Samsung Electronics has the second-biggest market capitalization in the world as of 2019 (US$520.65 billion), making it the 12th largest in terms of sales among technology companies globally.

Revenue:-

Between 2005 and 2023, Samsung Electronics' worldwide income increased overall. About 194 billion US dollars, or 259 trillion South Korean won, was Samsung Electronics' income in 2023.

About the majority shareholder in samsung electronics:-

Retail investors own about 98.35% of Samsung Electronics stock, according to the most recent TipRanks data. The majority shareholder at Samsung Electronics is Jae Yong Lee. 

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