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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Sweden's most profitable company

Only Buziness 

Sweden's most profitable company 


Volvo




Headquartered in Gothenburg, the Volvo Group is a worldwide industrial firm of Swedish origin. Volvo's primary business is manufacturing, distributing, and selling trucks, buses, and construction equipment; it also offers financial services and drive systems for the maritime and industrial industries. With its subsidiary Volvo Trucks, it was the second-largest producer of heavy-duty trucks in the world in 2016.

In 1927, Volvo was established. Over the course of the 20th century, Volvo, which had its start in the auto business, branched out into other manufacturing industries. Another Gothenburg-based automaker, Volvo Cars, was a division of AB Volvo until 1999, when it was acquired by Ford Motor Company. 


Revenue:-

The most recent financial reports from Volvo Group state that the company's total revenue (TTM) is $52.08 billion. The company's revenue in 2022 was $46.27 billion.

About the majority shareholder in Volvo 


China's Zhejiang Geely Holding owns the Volvo Car Group. The headquarters, marketing, product development, and administrative departments are all still primarily based in Gothenburg, the birthplace of Volvo Automobiles.


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