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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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Switerland's most profitable company

 Only Business 

 Switerland's most profitable company


Glencore




Located in Baar, Switzerland, Glencore plc is a multinational commodity trading and mining firm. Saint Helier, Jersey serves as the registered office of Glencore, whereas its head office for oil and gas is located in London. On May 2, 2013, Glencore and Xstrata merged to form the current business. In the Fortune Global 500 list of the biggest businesses in the world as of 2015, it came in at number 10. Glencore International was listed as the 484th-largest public business worldwide in the 2020 Forbes Global 2000. It had the title of largest commodity dealer in the world as of July 2022. The business was placed 59th in the Forbes Global 2000 in 2023.

Revenue:-

Glencore's 2023 revenue was $217.829 billion, a 14.91% decrease from 2022. In 2022, Glencore recorded an annual revenue of $255.984 billion, a 25.64% increase over 2021. Glencore's 2021 revenue of $203.751 billion was a 43.15% growth over 2020.


About  the majority shareholder in glencore :-

Ivan  glasenberg owns the majority shares of glencore approximately  1,21,19,57,850 in equities and in terms of percentage he owns approximately 9.934%

                                                                                          Thank you 

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