Skip to main content

Latest Posts

Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
Post a Comment

Switerland's most profitable company

 Only Business 

 Switerland's most profitable company


Glencore




Located in Baar, Switzerland, Glencore plc is a multinational commodity trading and mining firm. Saint Helier, Jersey serves as the registered office of Glencore, whereas its head office for oil and gas is located in London. On May 2, 2013, Glencore and Xstrata merged to form the current business. In the Fortune Global 500 list of the biggest businesses in the world as of 2015, it came in at number 10. Glencore International was listed as the 484th-largest public business worldwide in the 2020 Forbes Global 2000. It had the title of largest commodity dealer in the world as of July 2022. The business was placed 59th in the Forbes Global 2000 in 2023.

Revenue:-

Glencore's 2023 revenue was $217.829 billion, a 14.91% decrease from 2022. In 2022, Glencore recorded an annual revenue of $255.984 billion, a 25.64% increase over 2021. Glencore's 2021 revenue of $203.751 billion was a 43.15% growth over 2020.


About  the majority shareholder in glencore :-

Ivan  glasenberg owns the majority shares of glencore approximately  1,21,19,57,850 in equities and in terms of percentage he owns approximately 9.934%

                                                                                          Thank you 

Subscribe for more useful content like this 

                                                                                    Only Buziness

Labels:

Comments

Post a Comment

Popular posts from this blog

Neuromarketing : The Science of How Your Brain Buys Before You Do

Neuromarketing : The Science of How Your Brain Buys before You Do Estimated Read Time :- 6 -7 minutes  Word Count :- 1,483  Ever wondered why you pick one product over another without knowing why? That’s neuromarketing at play — a fusion of neuroscience and marketing that dives deep into the human brain to understand what truly drives consumer choices. It’s not just about selling; it’s about decoding subconscious reactions — the emotions, colors, and triggers that guide every click, purchase, and decision. 1. What Is Neuromarketing?  Neuromarketing studies how our brains respond to marketing stimuli. Instead of relying solely on surveys or opinions, it uses tools like eye-tracking , fMRI scans , and EEG sensors to measure real-time reactions. This science gives marketers access to what consumers feel, not just what they say . When someone sees an ad, their brain lights up in areas linked to emotions, memory, and decision-making. Neuromarketing captures these respon...
Post a Comment
Read more

Color Psychology in Branding : How colors Shape Consumer Perception

Color Psychology in Branding : How Colors Shape Consumer Perception  Estimated Read Time :- 8 - 9 minutes  Word Count :- 1,510 Colors are more than visual elements  - they are powerful psychological tool that influence emotions, decisions, and even brand loyalty. In branding, color selection isn't just about aesthetics : it's about strategy . From sparking trust to igniting excitement , color psychology plays a central role in how consumers perceive and connect with brand . Why Color Psychology Matters in Branding ? Humans are visual creatures . Studies reveal that up to 90% of first impressions about a product are based on color alone . Colors influence how we feel about a brand , how we recognize it , and whether we decide to engage with it .   For Example :- - Red stimulates urgency , often used in clearness sales .  - Blue communicates trust and reliability, seen in banks and tech firms . - Green signals growth, nature and sustainability, ideal for ...
Post a Comment
Read more

How Zomato Built a Brand from Hunger, Not Just Food (Case Study)

  How Zomato Built a Brand from Hunger, Not Just Food  Estimated Read Time :- 6 - 7 minutes  Word Count :- 1,540 words  The Appetite That Started It All When you think of Zomato , you probably imagine scrolling through biryani , burgers or that midnight pizza . But what made Zomato iconic isn't just food - it's hunger. Not just physical hunger, but emotional hunger - the hunger for convenience, belonging and instant satisfaction .  Zomato didn't just deliver dishes . It delivered dopamine .  And that's exactly what made it a brand , not just a business.  The Origin : When Food Met Frustration In 2008 , Deepinder Goyal and Pankaj Chaddah worked at Bain & Company. One day , while waiting endlessly for a menu card, they noticed something - everyone around them was frustrated too. They were hungry , but the process of ordering was painfully slow. So, they created a digital platform called Foodiebay , an online directory for restaurant menus. It w...
Post a Comment
Read more