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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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United kingdom's most profitable company

Only Buziness

United Kingdom's most profitable  


SHELL


The London, England-based global oil and gas corporation Shell plc is a British enterprise. Shell is a public limited corporation that is listed on the London Stock Exchange (LSE) primary market and the New York Stock Exchange and Euronext Amsterdam secondary markets. Shell, a fundamental part of Big Oil, is among the biggest corporations worldwide across all industries and is the second-largest investor-owned oil and gas firm in the world by revenue. In terms of greenhouse gas emissions from corporations between 1988 and 2015, Shell ranked ninth when considering both its own emissions and the emissions of all the fossil fuels it sells.

Revenue:-

In 2023, Shell—previously known as Royal Dutch Shell—reported having $316.62 billion in total revenue. Compared to the prior year, when the corporation benefited from ten-year highs in gas and oil prices, this was a noticeable decline. Being among the biggest oil and gas corporations globally, the company's highest profits were recorded in years when average benchmark oil prices, including those of Brent crude, were exceptionally high.


About the majority shareholder in shell;-

The owners of Shell are its stockholders. The biggest is BlackRock, a massive asset manager that holds 9.6% of the business. More than 5% of Shell is owned by no other stakeholder.


                                                                                         Thank you 

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