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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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United kingdom's most profitable company

Only Buziness

United Kingdom's most profitable  


SHELL


The London, England-based global oil and gas corporation Shell plc is a British enterprise. Shell is a public limited corporation that is listed on the London Stock Exchange (LSE) primary market and the New York Stock Exchange and Euronext Amsterdam secondary markets. Shell, a fundamental part of Big Oil, is among the biggest corporations worldwide across all industries and is the second-largest investor-owned oil and gas firm in the world by revenue. In terms of greenhouse gas emissions from corporations between 1988 and 2015, Shell ranked ninth when considering both its own emissions and the emissions of all the fossil fuels it sells.

Revenue:-

In 2023, Shell—previously known as Royal Dutch Shell—reported having $316.62 billion in total revenue. Compared to the prior year, when the corporation benefited from ten-year highs in gas and oil prices, this was a noticeable decline. Being among the biggest oil and gas corporations globally, the company's highest profits were recorded in years when average benchmark oil prices, including those of Brent crude, were exceptionally high.


About the majority shareholder in shell;-

The owners of Shell are its stockholders. The biggest is BlackRock, a massive asset manager that holds 9.6% of the business. More than 5% of Shell is owned by no other stakeholder.


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