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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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USA's most profitable company

 Only Buziness 

 USA's  most profitable company


  Apple Inc.

                     

With its headquarters located in Cupertino, California, in Silicon Valley, Apple Inc. Is an American multinational business and technology company. It creates, develops, and markets computer software, internet services, and consumer gadgets. The iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV are among the devices; iOS, iPadOS, and macOS are among the operating systems; and iTunes, iCloud, Apple Music, and Apple TV+ are among the software programs and services

Revenue:-

Apple's current revenue (TTM) is $381.62 billion, based on the company's most recent financial reports. The company's revenue for 2022 was $387.53 billion, up from $378.32 billion in revenue for 2021.The total income a business receives from the selling of goods or services is known as revenue.

About the majority shareholder of apple :-

As of January 2024, the Vanguard Group had more than 1.27 billion shares, or 8.27% of all shares, making it the company's largest stakeholder. With more than 4.5 million shares, Arthur Levinson was the largest individual insider shareholder of Apple as of January 2024.


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