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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Why did the elon musk's X banned 2 lakhs accounts in India

 Only Buziness

 why did the elon musk's banned 2 lakhs                accounts in India 




Over 2,30,000 accounts in India were banned by Elon Musk's company X, previously Twitter, between April 26 and May 25 of this year due to violations of IT Rules, 2021, according to the company's monthly report.The X, formerly Twitter, controlled by Elon Musk banned 2,30,892 users in India between April 26 and May 25 of this year. The microblogging site disclosed its monthly report in compliance with the new IT Rules, 2021, and stated that 2,29,925 of these accounts had been banned for encouraging non-consensual nudity and child sexual exploitation.
For encouraging terrorism on its platform, the corporation removed 967 accounts from the nation.




According to the report, within the same period, X received 17,580 complaints from customers in India via its grievance resolution systems. The business handled 76 grievances requesting the suspension of accounts.
After examining the details of the case, we reversed the suspension of 0 of these accounts. According to the firm, the remaining reported accounts are still suspended. 

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