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The Bandwagon Effect in Marketing ; Why People Buy What Others Are Buying

  The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying  Estimated Read Time :- 7- 8 Minutes  Word Count :- 1,510 Words  Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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The comeback of shein

 Only Buziness

Why did it get banned in India ? 

In a significant move, Shein, the popular Chinese fast-fashion brand, is set to make a comeback in India after being banned in 2020 under Section 69A of the Information Technology Act. The ban, part of a broader crackdown on Chinese apps due to escalating border tensions, prompted Shein to relocate its headquarters from China to Singapore.



The comeback 


Now, more than a year after this regulatory action, Shein is poised to re-enter the Indian market through a strategic partnership with Reliance Retail Ventures. This collaboration, reportedly finalized over the past year, aims to reintroduce Shein’s products both online and through Reliance Retail’s extensive offline stores across the country.



Founded in 2008 by Chris Xu, Shein has gained global recognition for its trendy fashion offerings. The upcoming launch signifies a significant comeback for the brand, marking its return to India after a four-year hiatus. This move not only highlights Shein's resilience but also underscores the strategic alignment between global fashion trends and India's retail landscape, facilitated by Mukesh Ambani's Reliance Retail.

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