Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
Only Buziness
The Food Industry in India: A Comprehensive Overview
.png)
What is the Market Value of the Industry?
The food industry in India is a behemoth, valued at approximately $500 billion in 2023. This vast sector encompasses agriculture, food processing, distribution, retail, and catering services. Contributing around 32% to India's total food market, this industry is poised for substantial growth, with projections estimating it will reach $915 billion by 2025. The rising disposable incomes, urbanization, and changing lifestyles of the Indian population are driving this expansion, making the food industry a significant player in the nation's economy.
Who Are the Majority Market-Holding Companies?
1. Nestlé India:
A leader in packaged food and beverages, Nestlé India reported a revenue of ₹14,709 crore ($1.98 billion) in 2023. Their popular brands include Maggi, Nescafé, and KitKat.
2. Hindustan Unilever Limited (HUL):
With a diverse portfolio, HUL's food and refreshment sector generated a revenue of ₹9,500 crore ($1.28 billion). Iconic brands under HUL include Knorr, Brooke Bond, and Kwality Wall’s.
3. ITC Limited:
Known for its vast range of food products from snacks to ready-to-eat meals, ITC's revenue from its FMCG sector stood at ₹14,728 crore ($1.98 billion) in 2023.
4. Britannia Industries:
Specializing in biscuits, dairy products, and bread, Britannia Industries achieved a revenue of ₹14,111 crore ($1.90 billion) in the last fiscal year.
5. Parle Products:
Renowned for its biscuits, confectionery, and snacks, Parle Products reported a revenue of around ₹10,000 crore ($1.34 billion) in 2023.
Why is the Food Industry Growing?
The growth of the food industry in India can be attributed to several factors:
- Urbanization and Lifestyle Changes:
As more people move to urban areas, the demand for convenient, ready-to-eat food products increases.
- Increasing Disposable Income:
Higher income levels mean that people can afford to spend more on quality and diverse food products.
- Government Support:
Policies promoting food processing and agricultural advancements boost the industry.
- Technological Advancements:
Innovations in food processing, packaging, and logistics enhance efficiency and product variety.
- Health Awareness:
Growing health consciousness drives demand for nutritious and organic food options.
Is There Any Chance for a New Startup?
Yes, there are ample opportunities for new startups in the Indian food industry. The market is large and diverse, offering niches that remain untapped. From organic foods and health snacks to food tech solutions and sustainable packaging, new ventures can find their footing. The Indian government's initiatives like the 'Make in India' campaign and various subsidies for food processing units further create a conducive environment for startups. However, understanding market demands and ensuring quality and innovation are crucial for success.
What Are the Major Problems Faced by a Startup While Entering This Industry?
1. Regulatory Hurdles:
Navigating the complex web of food safety regulations and obtaining necessary licenses can be daunting for new entrants.
2. Supply Chain Management:
Ensuring a consistent and quality supply of raw materials is challenging, particularly for perishable goods.
3. High Competition:
The presence of established players means that new startups need to find unique value propositions to stand out.
4. Consumer Trust:
Building a brand that consumers trust takes time, especially in a market where safety and quality are paramount.
5. Financial Constraints:
Access to sufficient capital for initial setup, marketing, and scaling operations is often a significant hurdle.
Additional Questions
What are the emerging trends in the Indian food industry?
Emerging trends include the rise of plant-based and vegan products, the popularity of functional foods that offer health benefits, and the integration of technology in food delivery and personalized nutrition.
How important is sustainability in the food industry?
Sustainability is becoming increasingly crucial. Consumers are more environmentally conscious, driving demand for sustainable farming practices, eco-friendly packaging, and waste reduction in food production.
What role does technology play in the food industry?
Technology plays a pivotal role in improving efficiency and innovation. This includes advancements in food processing, automation in manufacturing, and the rise of food tech platforms that connect consumers directly with producers.
How can startups leverage digital marketing to gain a foothold?
Startups can utilize digital marketing to reach a wider audience through social media, influencer collaborations, and targeted advertising. Creating engaging content and utilizing data analytics to understand consumer behavior are key strategies for success.
In conclusion,
the food industry in India presents a dynamic landscape full of opportunities and challenges. With the right approach and innovation, new startups can carve out their niche and contribute to this ever-growing sector.
Comments