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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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The gaming industry in India

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The Booming Gaming Industry in India: Opportunities and Challenges




What is the Market Value of the Gaming Industry in India?


The gaming industry in India has witnessed exponential growth in recent years. As of 2023, the market value of the Indian gaming industry is estimated to be around $2.5 billion. This robust growth is attributed to the increasing penetration of smartphones, affordable internet, and a young, tech-savvy population. The industry is expected to grow further, with projections suggesting it could reach $5 billion by 2025.

Who Are the Major Market-Holding Companies and Their Revenue?


Several key players dominate the Indian gaming market. Here are five notable companies and their estimated revenues:

1. Dream11: 





This fantasy sports platform has become a household name, generating an estimated revenue of $600 million in 2023.

2. Nazara Technologies: 


Known for its diverse gaming portfolio, Nazara Technologies reported a revenue of approximately $80 million in 2023.

3. MPL (Mobile Premier League): 



MPL, another major player in the fantasy sports segment, generated around $130 million in revenue in 2023.

4. Paytm First Games:



 This platform combines casual and fantasy gaming, earning an estimated $50 million in 2023.

5. JetSynthesys :


 

Focused on mobile games, JetSynthesys recorded a revenue of about $30 million in 2023.

 Why is the Gaming Industry Growing?


Several factors contribute to the growth of the gaming industry in India. First, the widespread availability of affordable smartphones and high-speed internet has made gaming more accessible. Additionally, the cultural shift towards digital entertainment, increased disposable incomes, and the COVID-19 pandemic, which kept people indoors, have all spurred growth. Furthermore, the rise of esports and online gaming tournaments has added a competitive edge, drawing in more participants and viewers.

 Is There Any Chance for a New Startup to Enter the Market?


Yes, there is a significant opportunity for new startups in the Indian gaming industry. The market's rapid expansion means there are still many untapped niches and potential for innovation. Startups can explore various segments, including mobile gaming, augmented reality (AR) and virtual reality (VR) gaming, and localized content that caters to regional audiences. The government's supportive stance on digital innovation also provides a conducive environment for new entrants.

 What Are the Major Problems Faced by Startups in This Industry?


Startups in the gaming industry often face several challenges, including:

1. Funding : 

Securing adequate funding can be difficult, especially in the initial stages.

2. Talent Acquisition : 

Finding skilled developers and designers who understand the nuances of game development is crucial but challenging.

3. Regulatory Hurdles : 

Navigating the regulatory landscape, which varies across states and can be unpredictable, poses significant challenges.

4. Monetization : 

Developing a sustainable monetization strategy while maintaining user engagement and growth can be tricky.

5. Competition : 

Competing with established players who have larger user bases and more resources can be daunting.

Additional Questions


What Are the Most Popular Game Genres in India?


Casual games, fantasy sports, and action-adventure games dominate the Indian gaming market. Casual games are particularly popular due to their easy-to-play nature and short session times. Fantasy sports have seen a significant uptick, driven by the country's passion for cricket. Meanwhile, action-adventure games appeal to the more hardcore gaming audience.

How Does Esports Influence the Gaming Industry in India?


Esports has significantly impacted the gaming industry in India by attracting a large, engaged audience. The rise of esports tournaments and leagues has provided gamers with platforms to showcase their skills, leading to increased viewership and sponsorship opportunities. This growth has also encouraged investments in infrastructure and talent development, further fueling the industry's expansion.

What Role Does Localization Play in the Success of Games in India?


Localization is critical to the success of games in India. Given the diverse linguistic and cultural landscape, games that offer content in regional languages and incorporate local themes tend to resonate better with users. Localization helps in enhancing user experience, increasing engagement, and fostering a deeper connection with the game, ultimately driving its success.

In conclusion,

 the Indian gaming industry is on an impressive growth trajectory, presenting ample opportunities for both established companies and new startups. However, navigating the challenges and leveraging the unique aspects of the Indian market will be key to sustained success.

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