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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Do you known, what made the Netflix top streaming company in the world ?

 Only Buziness


The Netflix Journey: From DVD Rentals to Streaming Giant



 Founders and Inception

Netflix was founded on August 29, 1997, by Reed Hastings and Marc Randolph in Scotts Valley, California. The idea was born when Hastings faced a hefty late fee after returning a video rental of "Apollo 13" late. This frustrating experience led him to consider a business model where renting movies could be more consumer-friendly.


The Early Days

Netflix started as a DVD rental-by-mail service, which was a novel concept at the time. Customers could browse a catalog of movies online, place an order, and receive DVDs via mail. There were no due dates or late fees, which was a significant departure from the traditional video rental stores like Blockbuster.


 Key Milestones

1. 1999 - Subscription Model:

 Netflix introduced a subscription model where customers could rent unlimited DVDs for a flat monthly fee. This model became highly popular and laid the foundation for Netflix's future success.

2. 2007 - Streaming Service Launch:

Recognizing the potential of the internet, Netflix launched its streaming service, allowing customers to watch movies and TV shows instantly on their computers. This move marked a significant shift in the company's business model.

3. 2010 - Global Expansion:

 Netflix began its international expansion, starting with Canada. Over the next decade, it would grow to serve over 190 countries.

4. 2013 - Original Content:

 Netflix debuted its first original series, "House of Cards," which was a critical and commercial success. This marked the beginning of Netflix's transformation into a major content creator.




 Challenges Faced

1. Competition:

 Netflix faced stiff competition from established companies like Blockbuster in its early days and later from new entrants like Hulu, Amazon Prime Video, and Disney+.

2. Licensing Costs:

 As the demand for streaming grew, so did the cost of licensing content from studios. This was a significant financial burden.

3. Technological Hurdles:

 Ensuring a smooth streaming experience required substantial investment in technology and infrastructure, which was a significant challenge in the early 2000s.


Revenue Generation

Netflix's primary revenue comes from its subscription fees. As of now, it offers several tiers of service, from basic plans to premium plans that offer Ultra HD and multiple screens. In addition to subscription revenue, Netflix has also explored other revenue streams:

1. Original Content:

 By creating its own content, Netflix can attract and retain subscribers. Shows like "Stranger Things," "The Crown," and "Bridgerton" have drawn in millions of viewers.

2. Partnerships and Licensing:

 Netflix partners with other companies and licenses its content for distribution on other platforms, generating additional revenue.

3. Merchandising:

 Netflix has begun to explore merchandising opportunities for its popular original series, further diversifying its income streams.


Innovation and Adaptation

Netflix's success is largely attributed to its ability to innovate and adapt. The company has consistently invested in new technologies, such as 4K streaming, HDR, and interactive content like "Black Mirror: Bandersnatch." Additionally, Netflix uses sophisticated algorithms to personalize content recommendations for its users, enhancing the viewer experience and increasing engagement.





 Conclusion

From a small DVD rental service to a global streaming powerhouse, Netflix's journey is a testament to innovation, adaptability, and a keen understanding of consumer needs. By continuously evolving and investing in original content, Netflix has maintained its position at the forefront of the entertainment industry. As it looks to the future, the company is poised to explore new technologies and content formats, ensuring it remains a staple in the lives of millions of subscribers worldwide.

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