Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
Only Buziness How to do market research ? In today's competitive business world if you want to be successful market research is compulsory , identifying you are customers is very important, it makes easy to develop a product by targeting a specific customers rather than providing to everyone in the market , it also helps to create marketing strategies, not to mention it significantly helps in boost your sales. In this blog we will let you known how to do market research efficiently why customer segmentation is important ? before going to "how" lets dive "why customer segmentation is important" ? -Helps in understanding the customer needs and preferences -Maximize customer satisfaction and loyalty -Develop tailored products or services -Targeted marketing campaigns By this distinct groups you can create a strong connection with the customers, So lets dive into how to do market research 1. Ide...