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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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What are the aspects makes a business profitable ?

Only Buziness

What are the aspects make a business profitable ?

Let's find out which are the aspects drive a business profitable 

1. Understanding the market 



   Market research :- 

                                                    When you are  going to start a business it is very important to do market research , like what is the customer behavior ? what is the present trend in the market ? what is the current valuation of the market ? and where is the gap ,from which you can earn  money you need to make sure everything happening  in the market you are aware of it .A deep market research is must and should be done if you want your business to be profitable 

 Competitive Analysis :-

                                                            one of the major  aspect to be consider , analysing  your competitors  strategies , weak and strength points . It allows you to position your business  and make  strategies with respect to them if they their are strong often why are their strong what is their business model ? make sure to study your competitors thoroughly .

2.Value Proposition 



   Unique selling proposition (USP):- 

                                                                                            It is the thing which differ you from the your competitors what it is ? is it your innovation or adaptability or superior quality of product or exceptional customer service  make sure you have something in the form of USP . show the customer  it's worthy to be loyal customer of them brand or company 

  Customer  Experience :-

                                                                       what ever we do for the product building at last the most important thing is customer experience it plays vital role for every business even if it a small grocery store  everything  which is the part of customer experience  is important, remember one thing, the satisfied customers are the repeated customers  eventually they leads to the loyal customer for the  brand.

3. Price strategy 



      Competitive pricing :- 

                                                                      Here comes the attraction of the customer , in India customer are driven by the pricing of the product regardless anything it is the first thing which makes a customer to attract or to move away. In this case  we will face the problems  like if we price the product at high the customer will move out , if we price at low it will effect our profit margins , if we want  customer to buy  it only happens by  value-based pricing .

      Value- Based Pricing :- 

                                                                   Rather than solely focusing on the price we need to also focus one thing which is basically, what are the significant value does we are providing to the customer in the form of product or services .we need to make the customer feels " It is worthy to pay for this product or services " 

4. Innovation and Adoptability 



    Innovation :- 

                                       In whatever the Industry you are ,Innovation is must and should to survive your business it is not possible like we are going survive on only one product or service . To make more revenue or for the survive innovation is important . Big giant are the one who are innovated a lot of things   or services

   Adaptability :- 

                                      Adaptability ,your business model  should be highly adaptable to the market changes like  chameleons to its environment colors . The market trends  ups and down even if it is a lockdown  all  over the world you need to reach your customer  whatever it takes hard work .if you are aiming to build a giant company Adaptability is must and should be included in your business plan .

5. Marketing and Brand awareness 



     Marketing strategies  :- 

                                                                 Comes to my favorite topic marketing , Imagine your in a crowd in a dark room and a light falls on you are head which makes you the main attraction of the crowd ,  like wise marketing is like a light which separates your company  from the rest of the crowd . marketing is done by social media which is also called as digital marketing . And coming to the offline marketing it may be the traditional method by bill boards or through other ways . if you want be separated by your competitors your marketing strategy should be very unique and most reachable  . THE best example  company  for its marketing is Redbull . It spends 25-30%   of its revenue on just marketing . 
even if you are product is similar to the competitors it is not  a big deal but your marketing needs to very unique 

    Brand Loyalty  :- 

                                                     Building a strong brand that customer trust and reliable which gives them a assurity of the product the best example is TATA motors . The brand which is trusted by the customers is its self removing the competition from the market . so having a loyal customers is the best advantage to capture market share 
 

                                                                                          Thank you 

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