The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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How to hire right set of people ?
1. First identify the gap
First of all is it really really need to hire someone because in startup stage the capital is very important to move the company if you think they is a really need of someone then find out what exactly the person need to do and what contribute should the person need to add to the company , Because you think why the writer is so focused to just hire someone the reason is the person we are hire now will eventually lead to the head of the department which you had hired him for like if you hire him for marketing then later on he may became the marketing head of company . So to hire right set of people , I will help you
2. Imagination of a ideal employee
Exactly how we imagine the ideal customer which is customer persona in the same way create a list of skills which are necessary in the ideal employee or the employee you want hire , this creates a blue print of the employee you are searching for .
3. Interview
So hear comes the practical test when you are hiring i make sure you have the other persons sitting beside you like co-founder because the employee should be able to tackle all the questions not only from you and notice how fast he is, how is the mentality of the employee and how is the behavior of the person to known this you have to give him the realty test which eventually comes out his true identity and what he is capable of , even he had prepared from google or from whatever source .
4. Observation
Almost 70% of employee skills , understanding level, capable of you were aware of him indeed rest 30 % of employee is also important because how he is behaving with the team members and can he able to handle the stress level of the job and does he can able to adopt the culture of the company .
This all has to be done within one quarter of the year. The observation
5. Loyalty
For all this hard work you had done to hire a right person , he needs to stay in the company for this give promotion and give whatever he desire ,so he can became your loyal employee .
Here I want to compare the company with a kingdom , A loyal employee is a loyal warrior make sure to hire a loyal and skilled full warrior .
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