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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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How to hire right set of people ?

Only Buziness

How to hire right set of people  ? 



1. First identify the gap  

First of all is it really really need to hire someone because in startup stage the capital is very important to  move the company if you think they is a really need of someone then find out what exactly the person need to do and what contribute should the person need to add to the company , Because you think why the writer is so focused to just hire someone the reason is the person we are hire now will eventually lead to the head of the department which you had hired him for like if you hire him for marketing then later on he may became the marketing head of company .  So to hire right set of people , I will help you 

2. Imagination of a ideal employee 

Exactly how we imagine the ideal customer which is customer persona in the same way create a list of skills which are necessary in the ideal employee or the employee you want hire , this creates a blue print of the employee you are searching for . 

3. Interview 

So hear comes the practical test when you are hiring i make sure you have the other persons sitting beside you like co-founder because the employee should be able to tackle all the questions not only from you and notice how fast he is, how is the mentality of the employee and how is the behavior of the person to known this you have to give him the realty test which eventually comes out his true identity and what he is capable of , even he had prepared from google or from whatever source .

4. Observation 

Almost  70%  of employee skills ,  understanding level, capable of  you were aware of him indeed rest 30 % of employee is also important because how he is behaving with the team members and can he able to handle the stress level of the job and does he can  able to adopt the culture of the company .
This all has to be done within one quarter of the year. The observation 

5. Loyalty 

 For all this hard work you had done to hire a right person , he needs to stay in the company for this give promotion and give whatever he desire ,so he can became your loyal employee .

Here I want to compare the company with a kingdom , A loyal employee is a loyal warrior make sure to hire a loyal and skilled full warrior .

                                                                                          Thank you 

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